Pew Research Center notes that today’s digitally networked society runs on, well, quid pro quos. In this non-impeachable case, people exchange details about themselves and their activities for services and products on the web or apps. “Many are willing to accept the deals they are offered in return for sharing insight about their purchases, behaviors and social lives. At times, their personal information is collected by government on the grounds that there are benefits to public safety and security,” says Brooke Auxier, a research associate focusing on internet and technology research at Pew Research Center.
Attitudes are relevant to the so-called mobility companies that most automakers claim to be metamorphosing to since the sale and use of your personal data are key revenue aspects of the business plan. Continue reading