This overall plan is also called roadmap E. Following this route will considerably increase investment, making the expense side of the spreadsheet the corporate equivalent of gas guzzlers.
Audi claims it aims to sell ~800,000 fully electric cars and plug-in hybrids in the year 2025. Last week at the Annual General Meeting of AUDI AG, the Board of Management updated “Audi.Vorsprung.2025.” Vorsprung – roughly translated – means lead or advantage. We’ll see what the exact meaning is ultimately…
This regulation-prompted strategy – searching for an advantage and customers – means every third buyer or leasee would take an e-model by the middle of the next decade – customers who have thus far shunned driving “green vehicles” at this level of participation. During 2017 Audi sold 1.9 million vehicles globally. Do the math and that means a huge shift in the market. In the U.S. during 2017 Audi sold 227,000 vehicles. During the last Japanese fiscal year ending in March of 2018, the Nissan Leaf, arguably the most affordable long-range EV with 150 miles on a full charge, sold ~55,000 units – globally.
