General Motors(NYSE: GM) said today that it continues its manufacturing energy transition with the goal of a zero-emissions future. GM will build a utility-scale solar generation facility in Branch County, Michigan, and an accompanying Lake Iris solar project in St. Clair County. Both were developed by NorthStar Clean Energy with GM as the primary customer through a so-called virtual power purchase agreement.*
“GM plans to apply the renewable energy credits generated by these projects toward the emissions associated with electricity purchased for our manufacturing operations. GM has reduced operational emissions [known in greenhouse gas accounting as scopes 1 and 2 – AutoCrat] by 52% since 2018,” GM said in a release by Cassandra Garber, Chief Sustainability Officer. Continue reading











Annals of Marketing – 2028 Honda CRVs are Hybrids Only
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Honda (7267.T and NYSE: HMC) today in Torrance announced that the next-generation 2028 model-year CR-V on-sale next year will be powered solely by an all-new two-motor Honda Hybrid system. [CR-V this fall through October is selling at a pace that will top 400,000 units for the third straight year. This tops the auto industry in total sales. CR-V hybrid accounts more than 50% of the model sales mix. AutoCrat.]*
“With a 100% hybrid powertrain, the next-generation Honda CR-V will further expand the appeal of America’s most popular SUV as demand for hybrid-electric vehicles reaches record levels,” said Luis Guerra, assistant vice president of Honda National Auto Sales. Continue reading →