Aston Martin today revealed a new design service for car enthusiasts and collectors. Aston Martin Automotive Galleries and Lairs, revealed at Pebble Beach, enables people to “create the perfect space for their car in a customer garage or a complete, luxury retreat.
“Automotive Galleries and Lairs is an opportunity for clients to work with the Aston Martin Design Team but also with renowned architects, focusing on those with local knowledge and an excellent understanding of the specifics of the brief,” said Aston.
Aston Martin has already produced interior design work for the 66-storey Aston Martin Residences in Miami. It also collaborated on the design of Aston Martin’s first global brand center, the House of Aston Martin Aoyama, in Tokyo, as well as designing the interiors of numerous Aston Martin dealership centers.
“Imagine a home or luxury retreat built around your car,” said Aston Martin Chief Creative Officer, Marek Reichman. “Picture creating the ultimate space to showcase your own automotive works of art. This is now achievable with this new offering. For the car enthusiast the garage is as important as the rest of the house and a bespoke auto gallery designed by Aston Martin that either focuses on showing off the car or is part of a larger, integrated entertainment space with simulators and such like, takes Aston Martin ownership to the next level.”
Entire luxury homes or retreats can be created where the car takes center stage. As an example, Obermoser arch-omo architecture has produced an architectural design concept for an automotive lair that could house the Aston Martin Valhalla and the Aston Martin DB5, in a subterranean circular space. The chosen car sits at the center of this design that focuses attention on the car, whilst providing entertainment and leisure areas, along with living space for guests.
Automotive Galleries can even be designed to fit the era if a customer has a heritage car. Aston claims to cover every requirement, whether it is to display single cars as pieces of automotive art or a full collection of cars in a private museum.