One of the most lasting movie partnerships will be in the spotlight this weekend when Aston Martin Lagonda* and EON Productions**, the company that produces the James Bond films, celebrate the 1,007th Formula 1 Grand Prix, at Silverstone.
The British Grand Prix is the home race for the Aston Martin Red Bull Racing team, so it is fitting that the race falls on the 007 number associated with James Bond. The F1 series is currently dominated by Mercedes-Benz. (see F1 2019 Silverstone – British Grand Prix Preview)
The two Aston Martin Red Bull Racing F1 cars will promote 007 logo and Bond number plates on the back of their rear wings. Max Verstappen’s RB15 Formula 1 car will run the number plate from the Aston Martin DB5 in Goldfinger (1964) while Pierre Gasly’s car will feature the Aston Martin V8 number plate from The Living Daylights (1987). The Aston Martin Red Bull Racing pit garage will have wall graphics inspired by Q’s MI6 Lab.
When James Bond first appeared in the Aston Martin DB5 in Goldfinger (1964) a marketing partnership was created. The following movie, Thunderball (1965), featured the Aston Martin DB5 at Silverstone in a chase sequence. Through the decades, Bond has driven many Aston Martins including the DBS, the V8 Vantage Volante and the DB10.
To mark the 50th anniversary of the Aston Martin DBS, which is in On Her Majesty’s Secret Service, 50 special-edition 2019 Aston Martin DBS Superleggeras will be sold. The first of these special cars will be on-track at Silverstone during the Pirelli Hot Laps sessions.
Ticketholders can see a number of the Aston Martins from the James Bond films on display in the Bond In Motion exhibition including the V8 that will appear in Bond 25, located in the Fanzone, to register for tickets go to https://www.eventworld.com/en/events/11.
*The Lagonda brand will relaunch in 2021 as the world’s first luxury electric vehicle company. Based in Gaydon, England, Aston Martin Lagonda designs, creates and exports cars which are sold in 53 countries around the world.
** EON Productions Limited and Danjaq LLC are wholly owned and controlled by the Wilson/Broccoli family. Danjaq is the US based company that co-owns, with Metro Goldwyn Mayer Studios, the copyright in the existing James Bond films and controls the right to produce future James Bond films. EON Productions, an affiliate of Danjaq, is the UK based production company that has made the James Bond films since 1962 and together with Danjaq controls all worldwide merchandising. The twenty-fifth 007 film is currently in production. For more information visit, 007.com.