Aston Martin to Launch Expensive Track Experience Program

AutoInformed.com on Aston Martin Drivers Club

The brand and products, with 1-to-1 instruction from a dedicated Aston Martin instructor.

Aston Martin is poised to launch a new program in 2019 so customers can enjoy race track events at iconic circuits, with guidance available through the AMR Drivers’ Club. This customer-focused driving academy will offer various levels of tuition – from £750 to £7,600 – to suit each driver, from exploring the capabilities of their own Aston Martin to finding the limit in some of the marque’s most extreme track cars, for those with aspirations to race.

“Our customers have been inquiring about this type of program for a while now, so we are delighted to be able to offer such a strong and structured package of experiences” said Sebastien Delmaire, Director of Aston Martin Partnerships. “From the customer who would like to know what his or her Aston Martin is capable of, from the manufacturer who designed and built their car, to those wishing to hone their track skills with future ambitions of racing, we have it covered.”

The Aston Martin track program will initially offer three columns of experiences, each containing various levels:

AMR Experience
The entry level of AMR Experience is called Discovery and it introduces the brand and products, with 1-to-1 instruction from a dedicated Aston Martin instructor.

The next level is known as Performance, an opportunity for owners to fully explore the capabilities of their own Aston Martin with the additional option of a dedicated instructor to provide appropriate guidance.

AMR Academy
Drivers will train with professional Aston Martin instructors and experience the latest Aston Martin models, working from Level 1 to Level 3 for one and a half days per level.

As they develop their track capabilities, the customer will then progress to the next level, until they are ready for the AMR GT Academy.

AMR GT Academy
One and a half days of 1-to-1 tuition in a race-prepared GT4 Aston Martin awaits customers with the desire to push their driving skills on to new levels. For those with ambitions to compete, our AMR GT Academy provides the perfect platform to support working towards a racing license.

The track experiences in 2019 will take place at nine significant race circuits, many of which have hosted famous F1 races and each with their own unique layout.

The program begins with Algarve International Circuit on 19/20 March. Customers can also enjoy visits to the challenging Spa-Francorchamps, the home of British motorsport at Silverstone on 4/5 September and the distinctive Barcelona Circuit on 16/17 September.

The packages will range from £750 to £7,600, which can include car, hospitality and accommodation depending on the course selected.

To learn more about the AMR Driver’s Club or to book experiences, please visit www.astonmartintrackdays.com or contact trackdays@astonmartin.com. For additional information about Art of Living by Aston Martin packages please visit www.astonmartinartofliving.com.

AMR Driver’s Club 2019 Calendar

  • 19 – 20 March               Algarve International Circuit, Portugal
  • 15 April                           Spa Francorchamps, Belgium
  • 13 – 14 June                  Zandvoort Circuit, Netherlands
  • 10 – 11 July                   Brands Hatch, UK
  • 30 – 31 July                  Imola, Italy
  • 4 – 5 September           Silverstone, UK
  • 16 – 17 September       Barcelona, Spain
  • 9 – 10 October               Hockenheim, Germany
  • 22 – 23 October           Dijon, France

**All experiences are subject to availability. Full details on all experiences can be found online at: www.astonmartintrackdays.com

 

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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