Aston Martin has Web Darling in Vanquish. Sales to Follow?  - Aston Martin Vanquish

Aston claims Vanquish numbers of 0-62 mph in 4.1 seconds and a top speed of 183 mph – clearly in the super car category much beloved by web voyeurs.

A week after its internet debut, the new Aston Martin Vanquish is breaking viewing records at the automaker’s site.  The end of last week saw the three highest traffic days ever recorded on Aston Martin’s global website – – as car fans around the world clicked to find out more about a new V12-engined touring car. Whether web interest translates to sales to punters with the minimum of £189,995 when the Vanquish goes into production late this year remains to be proved.

Aston has been selling about 4,000 cars a year since the Great Depression began, producing revenues of £506.8m in 2011, the highest level since 2008. Earnings were £76.2m. However, profitability was hurt by ongoing investments in new cars and market development, which resulted in a decrease of 18% from the 2010 EBITDA figure of £93.3m.

The Vanquish launch film – – is currently at almost 200,000 views since Wednesday 20 June making it, the fastest-growing video the Gaydon-based sports car maker has ever produced. On Thursday last week, the film was among the top 50 YouTube videos worldwide.

Powered by a revised naturally aspirated 6-liter V12 gasoline engine and a carried over Touchtronic 2 six-speed automatic gearbox, the new Vanquish has a power peak of 565 horsepower (573 PS) and 620 Nm of torque at 5,500 rpm. This means it is Aston Martin’s most powerful production model yet, unless you count the upcoming limited edition £1.2m One-77 supercar, as in 77 cars for the supercar, which Aston says is sold out.

Aston claims Vanquish numbers of 0-62 mph in 4.1 seconds and a top speed of 183 mph – clearly in the super car category that is much beloved by web voyeurs.

“This is the latest incarnation of everything we know, informed and developed from One-77. It is the ultimate Super Grand Tourer – confident and assured – and is the newest representation of Power, Beauty and Soul,” gushed Aston Martin Chief Executive Officer, Ulrich Bez.

About Kenneth Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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2 Responses to Aston Martin has Web Darling in Vanquish. Sales to Follow?

  1. J. Fife says:

    Disappointing to see only 565 bhp on a 6L V12. All true’ supercars have a minimum 100 bhp per litre. Take the Ferrari 458 Italia for example, it has a 4.5L V8 and yet puts out 562 bhp, yet AM needed a monster V12 just to get an extra 3. Should be firing out at least 660 bhp minimum and then I might consider buying one

  2. Servicing vehicles and selling Singer cars from their garages in London, Robert Bamford and Lionel Martin were business partners, with the latter of the business associates racing at Aston Hill regularly. Founded in 1913, Aston Martin, a name derived from the last name of racer Lionel, and the race track near Aston Clinton, Aston Hill, which he raced at, was set up as the two decided to create their own cars. In 1915 Lionel Martin created their first car, the Aston Martin, a hybrid born from the 4-cylinder Coventry Simplex engine and the frame of the Isotta-Fraschini, which was created in their newly acquired premises in Kensington. With the First World War beginning, the tools and machines used by the pair were sold, and the two joined the arm services.

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