Auto China 2018 – Mercedes A-Class L, Maybach Show Car on AutoChina 2018Mercedes-Benz and Mercedes-Maybach have shown for the first time the A-Class L Sedan, thus far to be made in China for Chinese, and a concept car/promotion, the “Vision Mercedes-Maybach Ultimate Luxury.”

Marketing Babble alert: “With current design language characterized by clear shapes and sensual surfaces,” the high safety levels thanks to the latest driver assistance systems with S-Class functions and the MBUX infotainment system (Mercedes-Benz User Experience), the Chinese A-Class L Sedan has all the virtues of the new compact class family from Mercedes-Benz.” One highlight is the intelligent MBUX voice control with natural speech comprehension, which masters several Chinese regional dialects, including Sichuan and Cantonese.

“This car is made specifically for the Chinese market. The long-wheelbase A-Class Sedan is unparalleled in the compact segment, bringing together outstanding comfort with a fresh and dynamic design and top-notch technology. It really takes safety and driver assistance to a new level. In fact, some features were even taken over from its big brother, the S-Class,” says Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars. “We know that many people in China adore all things mobile, all things connected and all things digital. And we’ll bring all of this together in our new Mercedes-Benz user experience, MBUX.”


Also, in a global debut was the Vision Mercedes-Maybach Ultimate Luxury show car. Marketing Babble alert: “The design of the crossover between an exclusive high-end limousine and an SUV follows the philosophy of sensual purity. The study combines the comfort and typical strengths of both body variants. The opulent spaciousness paired with the elevated seating position, elegant design and exquisite materials, especially in the rear, deliver an unparalleled feeling of luxury. This automobile represents the very essence of Mercedes-Maybach values – traditional craftsmanship, exclusivity and individualization.”

Our Mercedes-Maybach brand is strongly inspired by elements from the Chinese market. The long tradition of refined craftsmanship in China inspires us to pay even more attention to elaborate details. This is also why we are presenting the new Maybach collection and the new Vision Mercedes-Maybach Ultimate Luxury in Beijing this year,” gushed Britta Seeger, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales.

“The experience of ultimate luxury means the admiration for the sublime by sophistication,” claimed Gorden Wagener, Chief Design Officer for Daimler AG. “Our local design teams help us transfer local values and virtues into real products. Maybach inspires us big time.”

Luxury Experience

To bring the “ultimate luxury and essence of the brand to life,” the designers developed an idealized living environment to match the show car. It takes elements of the Vision Mercedes-Maybach Ultimate Luxury – such as the colors, the rose gold detailing and the flowing interior lines., Ken Zino, Mercedes-Benz, Maybach, Auto China, luxury marketing, Dieter Zetsche, Mercedes-Maybach Ultimate Luxury show car

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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