Autonomous Vehicles Buying Stampede – GM and Strobe on LIDAR and Autonomous Vehicles

Betcha designers just love the roof mounted sensors even though their IQ is higher than…

General Motors Co (NYSE: GM) has acquired LIDAR technology company Strobe, Inc. As part of the deal, Strobe’s engineering overhead joins GM’s Cruise Automation team to “define and develop next-generation LIDAR solutions for self-driving vehicles.”

LIDAR uses light to create high-resolution images that provide a more accurate view of the world than cameras or radar alone. As self-driving technology continues to evolve, LIDAR’s accuracy will play a critical role in its deployment. Long gone is the original fantasy that State and Federal road markings would be adequate – the confusing signs don’t even work for human-directed vehicles.

“Strobe’s LIDAR technology will significantly improve the cost and capabilities of our vehicles so that we can more quickly accomplish our mission to deploy driverless vehicles at scale,” claimed Kyle Vogt, Founder and CEO, Cruise Automation.

Last month, Cruise Automation showed what was billed as the world’s first mass-producible car designed with the redundancy and safety requirements necessary to operate without a driver. The vehicle will join Cruise’s testing fleets in San Francisco, metropolitan Phoenix and Detroit.


About Ken Zino

Ken Zino is an auto industry veteran with global experience in print and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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