BMW Motorrad Expands Rent-A-Ride

Ken Zino of on BMW Motorrad Rent-a-Ride.

The Rent-A-Ride platform will be continuously expanded.

With currently 89 participating rental partners in seven countries, Rent-A-Ride is the largest motorcycle rental platform in Europe. By year end, BMW Motorrad aims to expand it to include more than 100 rental partners in 12 countries. By consistently expanding the rental partners and participating countries, the goal for 2021 is to become the worldwide leader in this segment of motorcycle rental.

At customers can reserve a virtually new BMW motorcycle and, if necessary, rider equipment with just a few clicks, to go on a ride with friends or to take a bike out for a thorough test ride. The motorcycles are explained in detail by on site at BMW Motorrad partners and handed over in a relaxed atmosphere. If a long distance journey is currently too hazardous for you, you can rent your dream bike from Rent-A-Ride in a flexible and uncomplicated way and go on a motorcycle discovery tour.

The Rent-A-Ride platform will be continuously expanded in the existing markets of Germany, Finland, France, Italy, Norway, Austria and Thailand. Further RENT A RIDE stations will be available this year in the USA and four other European markets – Netherlands, Belgium, Switzerland, Romania.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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