BMW Motorrad Sets All Time Sales Record in Q3 and YTD

Germany remains most important single market with BMW Motorrad the clear leader with a 25% share.

BMW Motorrad in September delivered 9,991 vehicles, up from 9,264 the year prior for a +7.8 % increase in the sales of motorcycles and what it calls ‘maxi scooters.’ As of September, worldwide sales reached a new all-time high of 100,217 units sold, an increase of +7.6 % compared to the previous year at 93,154 units.

These sales numbers are likely now starting to raise the awareness of Japanese motorcycle makers, who remain particular strong in Asia. Honda is on track to sell 10 million motorcycles this year.

“For the first time in the history of BMW Motorrad we have supplied more than 100,000 vehicles to our customers in the first nine months of a year,” said Heiner Faust, BMW Motorrad Head of Sales and Marketing.

BMW Motorrad recorded retail growth in almost all sales regions during the first nine months of the year. Germany remains most important single market with BMW Motorrad the market leader, with 17,068 vehicles sold and a market share of just under 25%. It is followed by the USA, Italy, France and the UK in the ranking of sales.


About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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