Category Archives: marketing

Cayenne Coupé Marks Asian Premiere

Porsche delivered more than 31,000 units of the Cayenne in China in 2018, representing an increase of 19% compared with the previous year in the slowing Chinese market. With more than 80,000 shipped vehicles, China was once again the biggest individual market for Porsche in 2018. Continue reading

Posted in marketing, milestones, news analysis | Tagged , , , , , , , , | Leave a comment

Carlisle on Cadillac Investment Plan Promises

Steve Carlisle, president of Cadillac, remarks at the New York International Auto Show: Good afternoon, everyone. It’s good to be with you. And I’m grateful for this opportunity to update you on Cadillac’s progress. Many of you have seen this … Continue reading

Posted in marketing, news analysis, people | Tagged , , , , , , , , , , | Leave a comment

New 2020 Jeep Gladiator Begins Shipping to U.S. Dealers

Revealed in November 2018, the Gladiator Sport starts at $33,545 and ranges to $43,545 for the Rubicon and that’s before all the Mopar goodies available are added on. Continue reading

Posted in manufacturing, marketing, new vehicle | Tagged , , , , , | Leave a comment

Final Gen 7 Corvette Auction to Benefit Foundation

The announcement, along with the laughable confirmation of the Next Generation Corvette’s development, was made last night by General Motors Chairman and CEO Mary Barra, who was honored at the foundation’s annual Footsteps to the Future Gala in New York. Continue reading

Posted in design and styling, marketing, people, performance | Tagged , , , , , , | Leave a comment

Mopar Debuts Six Concepts for Moab Easter Jeep Safari

“Customization is one of the highest priorities for Jeep brand enthusiasts. This is why we have proactively developed a portfolio of more than 200 exclusive parts and accessories for the all-new Jeep Gladiator,” said Steve Beahm. Continue reading

Posted in aftermarket, design and styling, marketing, performance | Tagged , , , , , , , | Leave a comment

2019 Corvette Grand Sport to Pace 103rd Indianapolis 500

Indianapolis 500 fans also will see 33 2019 Corvette Stingrays on the roads of Central Indiana this spring and in the IPL 500 Festival Parade on May 25 in downtown Indianapolis. The popular cars are provided to central Indiana business leaders and dignitaries and serve as a promotional role for the race, Chevrolet and Corvette. This is the first time since 2007 that matching Corvettes are serving as the 500 Pace Car and festival cars. Continue reading

Posted in marketing, racing | Tagged , , , , , , | Leave a comment

Porsche E-sports – First Global Virtual Racing Series?

Forty “sim racers,” who have successfully made their way through a global qualifying process, will compete in series of ten online races – the first gets underway on April 13 on the virtual version of the Barber Motorsport Park in Alabama, USA. The final race will take place on September 28 at the Circuit Monza, Italy. The championship offers a $100,000 prize pool, according to a 1 April release. Continue reading

Posted in electronics, marketing, milestones, people, racing | Tagged , , , , , | Leave a comment

Daimler and Geely Form Joint Venture to Develop smart

It’s said that smart will gain shared expertise in manufacturing, engineering and design from both groups. Also, smart will expand to meet demand for electrification, with production based in China. The EVs will be assembled at a new purpose-built electric car plant with global sales due to begin in 2022 in what is said to be an all-electric product renewal. Continue reading

Posted in electric vehicles, engineering, manufacturing, marketing, milestones | Tagged , , , , , , , , | Leave a comment

Ford Introduces Black Appearance Package for Ranger 

The new Black Appearance Package gives Ranger customers another option – $1,995 (excludes taxes, of course) – and can be ordered at dealers now, with deliveries targeted to begin in early summer. Continue reading

Posted in design and styling, marketing | Tagged , , , , , | Leave a comment

How Many Doors does a Coupe Have?

“The (fill in the blank) includes all the technical highlights of the current Cayenne, but has an even more dynamic design and new technical details that position it as more progressive, athletic, and emotional,” claims Oliver Blume, Chairman of the Executive Board of Porsche AG and a man with a mechanical engineering degree from Braunschweig University who has worked in enough body shops to know better. (eins, zwei, drei, vier, funf)    Continue reading

Posted in marketing, new vehicle | Tagged , , , , , , , | Leave a comment

The Joy of S** as Ford Ups Production

Last October, Ford showed its then new “Built Ford Proud” advertising campaign saying that new vehicles are coming in 2019. The ads were the first output following the redesign of Ford’s global marketing. Continue reading

Posted in marketing | Tagged , , , , , , , | Leave a comment

Porsche Dealerships Adopt New Corporate Architecture

It seems that every time Porsche executives get bored they go shopping for a new, and decidedly more expensive look. The first Porsche Experience Center opened on the factory grounds in Leipzig in 2002. It was followed by Silverstone (UK, 2008), Atlanta (USA, 2015), Le Mans (France, 2015), and Los Angeles (USA, 2016). A new center in Shanghai (China) was added in April 2018. (View AutoInformed on Porsche Opens Experience Center in Los Angeles) Continue reading

Posted in design and styling, marketing | Tagged , , , , , , , | Leave a comment

Toyota Gazoo Racing Enters e-Motorsports

Toyota claims that  involving e-motorsports as one of the pillars of TGR motorsports activities, shows it is actively working to make motorsports and sport cars more accessible, and enjoyable across generations and around the world. Owners of the Gran Turismo Sport for PS4 and PS4 software; are eligible and  participants must be six years old or older. There will be 13 rounds scheduled for 2019 with a one-race final event held at the Tokyo Motor Show in October. Continue reading

Posted in electronics, marketing, racing | Tagged , , , , , , , , | Leave a comment

Porsche Claims 20,000 Potential Taycan Buyers

The number is 20,000 who have already registered to join a list of prospective buyers – and registration requires a down payment of €2,500 in Europe. (AutoInformed.com: Watt? Pure EV Porsche Crossover Ready for Serial Production Taycan Jobs at Porsche Exceeds 30,000) Continue reading

Posted in electric vehicles, marketing, new vehicle | Tagged , , , , , , , , | Leave a comment

Bertha Driving the Benz Celebrated

Bertha Benz raised public attention to an invention of her husband Carl by undertaking the first long-distance car journey to Pforzheim covering nearly 100 kilometers more than 130 years age. Continue reading

Posted in marketing, milestones, people | Tagged , , , , , , , , | Leave a comment