Category Archives: marketing

Genesis Launches Its First SUV –  GV80

One interesting technology is an active motion driver’s seat that contains seven air cells: said to reduce fatigue from long hours of driving. Continue reading

Posted in marketing, new vehicle | Tagged , , , , | Leave a comment

Land Rover, Mitsubishi Top 2020 Maker Website Ratings

Land Rover (864) ranked highest in the luxury manufacturer brand segment. Mitsubishi (848) is the highest-ranked mass market brand. manufacturer websites during the process of shopping for a new vehicle by examining four key measures (in order of importance): information/content; appearance; navigation; and speed. Continue reading

Posted in customer satisfaction, marketing | Tagged , , , | Leave a comment

Electronic Sales Process – Power Acquires Trilogy Automotive

This in theory expands the capabilities and reach of its existing offering so manufacturers and dealers to improve retail lead management programs. Trilogy Automotive’s patented technology ranges from custom and client driven to turnkey configuration, design and lead management systems. Trilogy has powered automotive companies such as Ford, GM, Nissan, Chrysler, Toyota, Hyundai, Kia, Volvo, Jaguar and AutoNation. Continue reading

Posted in marketing, sales | Tagged , , , , , , | Leave a comment

PSA Group – Lease New Plug-In Hybrid and EVs at Free2move

“We are ideally placed to offer the wealth of forthcoming PSA LEVs to both existing and new customers, with DS Automobiles, Peugeot and Citroën having product available to order right now and Citroën in the near future,” claims Mark Pickles, General Manager, Free2Move Lease UK. Continue reading

Posted in electric vehicles, marketing | Tagged , , , , , , , | Leave a comment

High-Speed Runs Finish McLaren Speedtail’s Development

Build of the first of 106 Speedtails that will be hand-assembled to customer order has now commenced at the McLaren Production Centre in Woking, UK, with deliveries scheduled from February 2020. Continue reading

Posted in marketing, new vehicle, performance | Tagged , , , , , | Leave a comment

Toyota to Launch New Model Yaris in Japan in February

It is an important launch for Toyota because the next Yaris is the first model to adopt the TNGA platform (GA-B. Toyota New Global Architecture. Toyota’s company-wide global program to structurally transform automobile design.) The stated goal of TNGA is to “dramatically improve the basic performance and marketability of Toyota vehicles” for compact cars. Continue reading

Posted in fuel economy or emissions, marketing, new vehicle | Tagged , , , , | Leave a comment

Automakers Slow to Make Vehicles Safer?

However, it still takes decades for improvements to influence the entire fleet of registered vehicles. Drivers don’t abandon older vehicles when automakers make safer ones. Continue reading

Posted in engineering, marketing, safety | Tagged , , , , , | Leave a comment

Cadillac Live – New Digital Showroom Launches

With Cadillac Live, shoppers can enter a digital showroom to view the features and specifications of 10 Cadillac models, and also speak with a Live product specialist, who can answer vehicle and purchase-consideration questions thereby eliminating the need for a dealership salesperson. Continue reading

Posted in marketing | Tagged , , , , | Leave a comment

Chicago Auto Show – February 2020

What purports to be the nation’s largest and best-attended auto show, held annually at McCormick Place, will open to the public Saturday, Feb. 8, and run through Monday, Feb. 17, Presidents Day. The show is open 10 a.m. – 10 p.m. each day, except for the final day of the show, Presidents Day, when it closes at 8 p.m. Continue reading

Posted in marketing | Tagged , , , | Leave a comment

2021 Lexus LC 500 Convertible Global Debut in Los Angeles

Making a virtue of mechanical necessity, the trunk that is vertically enlarged, and the spoiler broadened to emphasize the low, wide stance of the car. The center brake light is now integrated into the trunk lid, unlike the coupe where it rests higher on the top of the rear windshield. Continue reading

Posted in marketing, new vehicle | Tagged , , , , | Leave a comment

Porsche Taycan 4S, Macan Turbo, 99X Electric at Los Angeles

The new Taycan 4S, is now the starting point of a range that previously contained Taycan Turbo and Taycan Turbo S. Continue reading

Posted in electric vehicles, marketing, new vehicle | Tagged , , , , , , , | Leave a comment

Audi Debuts 2020 e-tron Sportback, all-new RS, S models at Los Angeles Auto Show

Consumers will also be able to see the all-new 2020 RS models including the Audi RS 6 Avant, RS 7 and highlighted by the global debut of the high-performance SUV, the Audi RS Q8. Continue reading

Posted in electric vehicles, marketing, new vehicle | Tagged , , , , | Leave a comment

All-Electric Ford Mach-E ‘SUV’ Debuts in 2020

Depending on your point of view, it’s either the corruption of the Mustang brand name or a creative use of it. Continue reading

Posted in electric vehicles, marketing, new vehicle | Tagged , , , , | 1 Comment

New Ford Thanksgiving Parade Float Debuts

The float will also display the company’s cars, trucks and SUVs, and look ahead to a world with electric and autonomous vehicles and innovative mobility items such as scooters and package delivery robots. Continue reading

Posted in marketing | Tagged , , , | Leave a comment

First ‘Renault City’ opens in France

Visitors can conduct test-drives accompanied by an ambassador and order the vehicle of their choice on-site with the help of a commercial advisor. Continue reading

Posted in marketing | Tagged , , , , | Leave a comment