Category Archives: marketing

Fresh Frozen! Comeback of Ice Race in Zell am See

Rally cars of today will fight for victory, historic racing cars can be admired as well as the ancient sport of skijoring. The organizers are Vinzenz Greger and Ferdinand Porsche. They claim – not without abundant self-interest – fans can “savor exciting motorsport and amusing entertainment.” Continue reading

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Marketing Wars – New Carfax Ad Campaign. Car Fox Restyled.

The new ads tell consumers – what else – that carfax.com is the best place to shop for used cars and get the most accurate pricing information. The new-look Car Fox advises car shoppers on how to find great used cars online and prevent paying too much for them in new national TV ads from Carfax. Continue reading

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Volvo Cars Canada Debuts First Vehicle Subscription Service

With a few clicks on a smartphone, Canadians can order a new car in less than 10 minutes. The Care by Volvo subscription includes services such as winter tire installation and storage, 24/7 roadside assistance, and a concierge service that assists Care by Volvo subscribers through every step of the process including coordinating delivery with their local Volvo retailer. Continue reading

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Slow News – Chevrolet SEMA Show Car Has New Exterior Color

Along with Shock, 2019 Camaro colors also includes new Crush, Riverside Blue Metallic, Shadow Grey Metallic and Satin Steel Grey Metallic. Continue reading

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Gubagoo Announces Virtual Retailing for Auto Dealers to Sell Cars Through Facebook Marketplace

It’s claimed that in less than 30 minutes, customers can build a deal and get approved financing for a vehicle that a dealer has listed on Facebook Marketplace. The buying process is initiated when a person inquires about a vehicle they see on Marketplace by sending a message in Messenger. Once in the conversation, the customer can tap on the “Buy Online” button to calculate payments, value their trade-in, apply rebates, accessories and F&I products, and submit a credit application for online approval – all within Messenger. Continue reading

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Two New Porsche Panamera GTS models

At the heart of both of the new Panamera GTS models is a four-liter V8 engine with 338 kW (460 hp) of output and maximum torque of 620 Nm, which allegedly provides an emotional sound and driving experience when combined with the standard sports exhaust system. Continue reading

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All Female Driver Teams to Enter IMSA GT3 and GTD Championship 2019

Standard on LT and RST trims, the 2.7L engine has 14% more torque and 13% better city fuel economy and it is a claimed more than a full second quicker 0-60 mph than the 4.3L V-6 it replaces. The Silverado city fuel economy also exceeds the standard 3.3L V6 engine in the Ford F-150 XLT (EPA-estimated 19 mpg city) but only matches that of the Ram 1500 3.6L V6 mild hybrid (EPA-estimated 20 mpg city). Continue reading

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Optional GM Extended Bumper-to-Bumper Limited Warranty

The standard factory bumper-to-bumper limited warranty on Chevrolet and GMC products is three years or 36,000 miles, whichever comes first. On Buicks and Cadillacs, it is four years or 50,000 miles, whichever comes first. Continue reading

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Four Banger for 2019 Chevrolet Silverado?

Standard on LT and RST trims, the 2.7L engine has 14% more torque and 13% better city fuel economy and it is a claimed more than a full second quicker 0-60 mph than the 4.3L V-6 it replaces. The Silverado city fuel economy also exceeds the standard 3.3L V6 engine in the Ford F-150 XLT (EPA-estimated 19 mpg city) but only matches that of the Ram 1500 3.6L V6 mild hybrid (EPA-estimated 20 mpg city). Continue reading

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Three Peat! Corvette Takes Makers’ and Drivers’ Titles in IMSA GT Le Mans at Road Atlanta Season Finale’

The real stars of the 10-hour race was a clear in class win by the No. 911 Porsche GT Team Porsche 911 RSR and co-drivers Nick Tandy, Patrick Pilet and Frederic Makowiecki. In the ‘luckless but fast category,’ Chip Ganassi racing put in a fast performance only to see the #3 Corvette sister car, the # 4 Corvette C7.R of Oliver Gavin, Tommy Milner and Fassler, hold off (it looked to be legal moves at AutoInformed and the stewards based on provisional results) the No. 67 Ford GT in the final hour to secure a second consecutive championship for the #3. Continue reading

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Beware of Self Interest in Mobility Promotion says NADA

“I get it. You can’t go to an automotive or a tech conference these days without hearing about the end of personal vehicle ownership,” he said. “But I’m asking you: Question the hype, ask for proof, and find out what they’re not telling you. The future will work itself out regardless. I just want us to be informed in the meantime.” Continue reading

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Freshened Mazda CX-5 Launched in Japan

Pre-orders have also begun for the CX-5 Exclusive Mode special edition. This range-topping special edition money maker (Mazda is financially challenged since the Ford Motor divorce that hurt both parties) has selected materials that create a look of “warmth and modernity.” Sales of the updated CX-5 and CX-5 Exclusive Mode special edition start on November 22. and the crossover will, maybe, eventually find its way to the U.S. Continue reading

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McLaren 570S Spider to £725,000 bid at Elton John Argento Ball

The convertible was hand-finished in metallic ‘Blade Silver’ to honor the 25th anniversary of the charity foundation. Funds raised at the Argento Ball, which took place at Elton John’s Berkshire home in the UK in June 2018, are helping to provide many young people with information about HIV, the means to test themselves and access to medical care, if required. Continue reading

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Hyundai Indonesian Plant: Koreans Versus Dominant Japanese and Versus Looming Chinese Invasion Threat

“Despite having a presence in the Indonesian market for more than a decade, Hyundai’s local business has been relatively small, with sales of just 936 units in the first eight months of this year. The only vehicle currently assembled locally is the H-1 (Grand Starex) MPV. Hyundai’s other models sold in Indonesia – the Santa Fe, Tucson, i20 and i10 – are imported and therefore subject to import duties,” says LMC. Continue reading

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Bye J Walter Thompson as Ford Sacks Global Marketing, Adds New Creative Agency and More In-House Workers

Ford also is creating more than 100 new in-house marketing positions tied to brand design, media tools and partnerships, and digital labs. Ford claims this new global marketing approach – is expected to yield $150 million in efficiencies annually. This only part of a series of actions that Ford’s in taking to become more profitable. More white-collar job cuts will assuredly follow. Continue reading

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