Category Archives: marketing

BMW Baggage

BMW is continuing its merchandising with Montblanc via a five-piece luggage set that’s made-to-measure for the trunk (AKA boot) of the BMW 8 Series Coupé. Manufacturer’s recommended retail price is €14,900. Continue reading

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Global Light Vehicle Sales Start New Year with a Whimper

A worrisome ghost dancing across AutoInformed’s screen is that 2019 began in a cowed manner in most major markets with the weakness that has been evident for several months continuing. Chinese LV sales were again the most influential for the global market, with another double-digit YoY decline. China of course us is enmeshed in a Trump tariff tirade. Continue reading

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Most Loved Vehicle Awards – Tesla and Chevrolet

CLI puports to measure the amount of love that consumers have for products. Along all aspects of the vehicle, from styling and performance to tire and wipers, “Love” is the holy grail of customer experience. Love directly influences customer loyalty and product advocacy and is measured in terms of “emographics,” or the emotional profile of a population, which is crucial to understanding the “why” of decision-making. Continue reading

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Rubber Soul? First-Ever UX to Celebrate a Sneaker

“We were excited to merge the streetwear narrative and design cues of our Air Force 1 with a brand like Lexus. We’re thankful they’ve allowed us to use this moment to celebrate the arts and to bring extra energy to our take on a classic,” said John Elliott. Continue reading

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First Look: 2020 Nissan Rogue Sport Freshening

Set for sale in fall 2019, Rogue Sport follows the rather more significant upgrades for the 2019 model year. Continue reading

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Rock Creek Trim Packages Join 2019 Pathfinder Line

All 2019 Pathfinder models have a 284-horsepower 3.5-liter V6 with Direct Injection Gasoline (DIG) system and Xtronic transmission. Torque is rated at 259 lb.-ft. Standard maximum towing capacity is a best-in-class of up to 6,000 pounds, which enables towing two-axle recreational trailers for watercraft, flatbeds or campers. Continue reading

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Season of Luxury Lifestyle with Aston Martin

“Art of Living by Aston Martin offers guests something different, something they cannot get elsewhere. A mindfully curated collection of events provides guests with the opportunity to truly live life the Aston Martin way.” Continue reading

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GM Declares Q1 2019 Dividend of 38 Cents

GM is counting on the longer, wider and taller Silverado HD to bolster profits. It has a new 6.6-liter V8 gas engine with direct injection with a six-speed automatic transmission. Continue reading

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NASCAR ‘Shocked’ at Cheating. Changes 2019 Season Rules

NASCAR will inspect the first- and second-place vehicles, as well as a random vehicle, after each event. Previously, full post-race inspections took place at the NASCAR Research & Development Center in Concord, NC. Continue reading

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Icahn Buys RPM Automotive

The undisclosed deal expands its presence in the Southeastern U.S., by 10 locations and more than 100 service bays. Headquartered in Jacksonville, Fla., RPM Automotive claims a reputation for “its exceptional customer service and quality work on all makes and models, including luxury vehicles and large fleets.” Continue reading

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GM Canada Sales Drop 15% as Boycott Bites

The boycott against GM for its Canadian job cuts and the closing of the award winning – for productivity and quality – Oshawa plant in violation of its Unifor union contract announced at the end of last year is having a negative effect on Canadians’ purchase consideration. Continue reading

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An Electric VW Dune Buggy at Geneva?

The fully electric buggy is based on the vehicles that were created in the 1960s in California. Back then, the crude Beetle chassis was the frame for these buggies. Hot rodders quickly discovered a Porsche boxer engine would easily bolt in resulting in zero-to-60 elapsed times that needed a stopwatch, not a calendar for measuring. Continue reading

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Coursera Launches Online Self-Driving Cars Specialization

Experts – with scant, sometimes questionable data – predict that the demand for skilled workers within the autonomous vehicle industry will continue to climb, creating more than 100,000 U.S. mobility industry jobs in the next decade. Continue reading

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Chevrolet Grand Sport Corvette Drivers Series

Like the Corvette Racing C7.R race cars, the Grand Sport-based Drivers Series models have a naturally aspirated V8 engine. The 6.2L LT1 engine is rated at 460 horsepower (343 kW)- this is sub 4 seconds zero-60 mph ETs. Also like the race cars they have a dry-sump oiling system designed to support high-performance track driving. Continue reading

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Cabrera Rides in Corvette at NAIAS after Disastrous 2018

“I want to be dangerous,” Cabrera said during a pre-season press conference. Cabrera his been enmeshed in a messy and very expensive legal tangle between his wife and mistress, both of whom have children by him. Continue reading

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