Category Archives: marketing

Can New Ferrari CEO Camilleri Meet Ambitious Marchionne Targets?

Ferrari stock year-to-date gained 19.1% compared to the 6.2% the S&P 500 Index. The stocks of other automakers are laughably weak. Fiat Chrysler (FCA) -5.2%, General Motors (GM) -8%, and Ford (F) -18.7% were easily lapped by the Prancing Horse. Continue reading

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Mustang Running in NASCAR Cup Starting at Daytona 500

Mustang’s first official competition was in 1964, when it won – against smart money – the Tour de France Automobile, a 4,000 mile, 10-day rally. Soon after, it began racing legacy in SCCA Trans-Am. IMSA, NHRA, Formula Drift and NASCAR Xfinity – NASCAR’s second tier series followed as Ford wandered in and out and back into racing over the decades. Continue reading

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Another Mid-Size Crossover – 2019 Mazda CX-9

The global crossover phenom continues with the second-generation Mazda CX-9 mid-size three-row crossover ($33000 to +$46,000), available in both front-drive and all-wheel-drive formats. Mazda is the largest automaker threatened by Trump Tariff tantrums since Mazda no longer makes anything in the U.S. Continue reading

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Gen Seven Lexus ES Sedan Starts at $40,075

The ES 300h is capable of delivering exceptional fuel efficiency, responsive performance and minimal emissions for an entry-level executive sedan (at these prices?). Continue reading

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Lewis Hamilton in Mercedes Wins Hungarian GP over Ferrari.

The upshot: Hamilton (213 points) leads the Drivers’ Championship in a Mercedes Silver Arrow by 24 points ahead of the hated Ferrari driven by Sebastian Vettel (189 points) with Bottas (132 points) in P4. Mercedes-AMG Petronas Motorsport (345 points) leads Ferrari (335 points) by a mere 10 points in the Constructors’ Championship. Continue reading

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Baseball All Stars – Alex Bregnan and Chevrolet

With one batsman faced, it was off to the showers for Jimenez. This portends what will happen to the Tigers this post-season – if they get there – going down with one team faced. Continue reading

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Oshkosh Silliness? First Flying Car Slated for 2019

However, neither Chinese investments nor smart people appear to be in favor with President Trump who is enmeshed in a trade war with China and most U.S. allies that has the potential – or promise – to greatly harm auto companies in the U.S. and their workers. Continue reading

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Porsche Sets Half Year Sales Record. Again

This makes the first half of 2018 the most successful in the company’s history. It also means that Porsche is now predominantly a sedan and crossover maker. Continue reading

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Modest Tweaks for 2019 Durango and Dodge Line

“The Durango is our three-row Charger of the SUV segment, delivering uncompromised utility, advanced technology, class-leading towing and driving range, confident driving dynamics and aggressive styling,” said Steve Beam, Continue reading

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Toyota Launches Car Sharing in Honolulu

Seventy Toyota and Lexus vehicles are available for reservation through the Hui mobile app (for iOS and Android devices) by the hour or day at 25 “easily accessible” locations. Continue reading

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Italdesign Nissan GT-R50 Debuts at Goodwood

The vehicle commemorates the 50th anniversaries of both the GT-R, in 2019, and Italdesign, in 2018. Odds on it will be built and be very expensive. Continue reading

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Toyota Supra to Run in NASCAR Xfinity Series

It’s the latest attempt to position Toyota as an American company against the background booms of the Trump trade wars. Toyota has 14 manufacturing plants in North America – if you count Mexico, which is also under siege. There are ten in the U.S. There are 1500 dealerships here. All told Toyota employs 37,000 people here. America? Well that require a thought process with nuance absent in the ruling party. Continue reading

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Porsche Sets Record 5 Minute 19.55 Lap Time at Nürburgring Nordschleife in Marketing Ploy with an outdated 919 Hybrid

Timo Bernhard (D) lapped the 20.832-kilometer (12.94 miles) Nürburgring Nordschleife – aka Green Hell – race circuit in 5 minutes and 19.55 seconds. This is an average speed of 233.8 km/h (145.3 mph) on what is one of the world’s … Continue reading

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Autonomous Car Appetizer: Ford and Postmates Link

The Postmates pilot now underway in Miami and Miami Beach has more than 70 businesses participating, including local fast-food pusher Coyo Taco. For residents in the area, when they order tacos , or something else from Postmates, they may be given the option to have it delivered by a self-driving like research vehicle. Continue reading

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Kia Motors Plans Overseas Business Reorganization

Kia Motors Corporation suffering from flat sales in the U.S. so far this year is making organizational changes within its overseas operations. Following other Asian companies, the Korean company will give greater autonomy to each region to “spur sustainable growth … Continue reading

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