Category Archives: marketing

Daimler to Expand Car Sharing in China

Aside from the hype, Benz is arguably the first premium car manufacturer to offer both free-floating and station-based car sharing services in China. As such the consolidation of the two brands is an important milestone in the expansion of mobility services, one that mirrors a global trend among major automakers. Continue reading

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SEAT Sets Profit Record of €143m in 2016

Worldwide sales were nearly 410,000 vehicles. SEAT is a member of the Volkswagen Group, the multinational has its headquarters in Martorell (Barcelona), exporting 81% of its vehicles in over 80 countries through a network of 1,700 dealerships. Continue reading

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Digital Media is Dirty, Rife with Kickbacks, Fraudulent Claims

Years – if not decades – of abuse by digital media online ads with fraudulent or inflated traffic claims and ambiguous view-ability standards about how the ads actually appear on screens, have caused national advertisers to demand changes. Continue reading

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Corvette Racing Wins Third Straight Twelve Hours of Sebring

There’s a reason why factory teams field multiple car s in sports car endurance racing as was amply demonstrated last weekend. Continue reading

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Uncommon, Expensive Chevrolets at 15th Palm Beach Auction

“The number of man-hours and dollars invested in the restoration of some these Chevrolets is simply incredible,” added Steve Davis, president of Barrett-Jackson. Continue reading

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Ferrari 70th Anniversary – 125 S Drives Around Maranello

On 12 March 1947, Enzo Ferrari started his 125 S, the first car with his moniker for a test-drive on the streets of Maranello starting a tradition that is now Ferrari’s 70th anniversary. The tiny factory matured into an internationally-renowned made in Italy symbol. Exactly 70 years later, on Sunday 17 March 2017, Ferrari launches official merriments for this milestone. Continue reading

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Automakers Abandoning Auto Shows – Mercedes Latest

In the latest move that continues the trend of automakers abandoning auto shows in the ongoing by international  brands, Mercedes-Benz is using Texas-based South by Southwest to run an off-site “me Convention” during the – gulp – International Motor Show … Continue reading

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Nissan Commercial Vehicle Lineup at 2017 Work Truck Show

Nissan and Toyota are no longer niche players in the truck market, one of the last remaining segments that the Detroit Three used to dominate. Innovative Honda, surprisingly or maybe not given its small engine expertise, has only the unit-body Ridgeline pickup in its lineup. Continue reading

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Geneva – Infiniti Shows Freshened Q50

Infiniti Q50 is a mid-cycle freshening with added electronic systems that goes on sale later this year. Continue reading

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Geneva – Volvo Cars Shows New XC60 SUV

Something’s wrong when you have to put the word “premium” on an upscale crossover SUV that was developed with Chinese capital: People have to be told it’s premium because it doesn’t’ look like it until they see the window sticker? Continue reading

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Penske Buys more Jaguar and Land Rover Dealerships

A previous acquisition of a Cadillac dealership in Manhattan failed because Penske couldn’t get experienced managers to move to New York. The company now operates five Jaguar/Land Rover dealerships in the United States. Continue reading

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General Motors Sells Opel/Vauxhall to PSA Group for €2.2B

he deal includes all of Opel/Vauxhall’s automotive operations, comprising Opel and Vauxhall brands, six assembly and five component-manufacturing facilities, one engineering center (Rüsselsheim, Deutschland) and approximately 40,000 employees. GM will retain the engineering center in Torino, Italy. Continue reading

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Is Automotive Brand Loyalty Real?

The latest study about auto brand loyalty in the UK says that consumers are habitual buyers, except when it comes to the make of car. The survey of 1,000 UK consumers, revealed that for their next purchase an overwhelming majority of used (81%) and new (76%) car buyers would choose the same type – used or new – of vehicle again. Continue reading

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Porsche Forms New Import JV in Taiwan

Taiwan, with its continued growth, registered a sales record of 3,356 units in 2016 contributed from four Porsche Centers. Continue reading

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Goodyear Wingfoot Two Arrives in California by Year End

The rubber company has flown its blimps for more than 90 years and has operated its base in Carson since 1968. Continue reading

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