Category Archives: marketing

Roadkill Nights – Drag Racing Back on Woodward Avenue

Roadkill is now the  traditional kick off to southeast Michigan’s week-long celebration of classic cars and car culture. There will be  thrill rides in the 717-horsepower Dodge Challenger SRT Hellcat and the 707-horsepower Dodge Charger SRT Hellcat models, more participants in the celebrity showdown races, and an overall $40,000 purse with $10,000 going towards United Way. Continue reading

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GM Invests $150M in Flint to Increase Pickup Production

This news follows GM’s announcement last month to expand light-duty, full-size pickup production capacity in Fort Wayne, Indiana, in response to strong customer demand. (This news follows GM’s announcement last month to expand light-duty, full-size pickup production capacity in Fort Wayne, Indiana, in response to strong customer demand. (GM to Invest $1.2 Billion in Fort Wayne Pickup Plant) Continue reading

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Luxury Vehicles No Longer Have Panache?

“A closer look, however, reveals that Premium share actually suffered two consecutive years of decline recently,” Chan notes. The £1Billion questions are: will this drop continue and should Premium segment players be worried? Continue reading

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Volkswagen ID.R Sets New EV Record on The Nürburgring

The Volkswagen ID.R, powered by two electric motors, lapped the Nürburgring-Nordschleife in 6:05.336 minutes – faster than any electric vehicle before it. Romain Dumas (F) beat the previous record set by Peter Dumbreck (GB, NIO EP9) in 2017 by 40.564 … Continue reading

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Dixon – Last and First in Detroit Indy Car Weekend

Josef Newgarden, driver of the #2 Hitachi Team Penske IndyCar Chevrolet V6, won on Saturday, during the first of two weekend Chevrolet Detroit Grand Prix races on Belle Isle in Detroit, Michigan. The win solidified Newgarden’s spot – for the moment only – as the top driver in the point standings. Rossi, Dixon, Pagenaud and Sato all drive like a series winner. Continue reading

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INFINITI Leaves Hong Kong for Yokohama in EV Reorg

The relocation is an attempt to address a disconnect with
global design, research and development and manufacturing functions based in
Japan. This connection is said to crucial as INFINITI ramps up development of
its battery electric and e-POWER offerings. Continue reading

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BMW North America Appoints Uwe Dreher to VP Marketing

 A 17-year employee of the BMW Group, Dreher is said to have a wide range of marketing expertise with positions both at headquarters in Munich and abroad. He started with the company in 2002 working on brand management with MINI at the time of the relaunch of the brand. Continue reading

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Carvana Ups Size, Price of Common Offering. Results Unknown

The offering is subject to customary closing conditions. Wells Fargo Securities, Citigroup and Deutsche Bank Securities acted as book-running managers for the proposed offering. Continue reading

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Department of Self Interest: American Millennials Love Sedans

According to a survey, respondents who don’t currently own a sedan,would consider buying one (78%), and younger respondents reported an even higher like for the body style. Nissan recently unveiled its latest sedan, the all-new Versa, which is new inside and with technology not generally seen in the sub-compact class. It’s a large investment in what is a fading segment. Continue reading

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Aston Martin DBS Superleggera. A £300K Movie Prop

To celebrate the 50th anniversary of Bond films, 50 On Her Majesty’s Secret Service DBS Superleggera special edition cars will be sold. Painted Olive Green to match the original 1969 Aston Martin DBS driven by James Bond in the movie, DBS Superleggera has (marketing babble alert) “a new level of brutish elegance.” Continue reading

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European Reservations Open for Electric Honda e

Honda claims the official naming and the opening of the reservation process is the next step in the Honda e journey and the path to 100% electrification of Honda’s model range in Europe by 2025. Continue reading

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McLaren GT – Grand Tourer in the £163,000 Pound Class

Positioned alongside the existing Sports, Super and Ultimate Series families, this McLaren is for a new audience – it’s hoped – providing an “alternative to existing products in an expanding market segment.” Continue reading

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Fujitsu and Autonomic Announce Mobility Services Partnership

The software, comprised of Fujitsu’s systems integration services and Autonomic’s transportation mobility cloud, is said to expand cloud mobility services to advance ride sharing, fleet management and autonomous car routing services. Continue reading

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Renault, Klépierre Join on Shopping Center Mobility Services

Groupe Renault and Klépierre are also developing multi-use charging hubs for electric vehicles, dubbed “Charging Houses or Maisons de charge.” These stations will be installed by Groupe Renault in the car parks of shopping centers located in high population areas and will be used primarily by visitors during the day and residents at night and on weekends. Continue reading

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Chinese-Owned MG ZS EV Makes European Debut in London

It’s just the latest example of  how China is poised to take leadership in the design, development and manufacturing of electric vehicles because of government policies that are forcing the growth and ownership of intellectual property, high tech manufacturing, advanced electronic and automotive engineering and all things that are state of the art – ultimately to the expense of Western Automakers who led the way there. Continue reading

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