Category Archives: marketing

Hyundai Tweaks 2022 Kona and Kona Electric SUVs

Otherwise, the Kona EV does not incorporate any advances in EV or battery technology. Instead it has a different front fascia design. New headlamps and Daytime Running Lamps  provide a different look. New lower fender sculpted vents are aerodynamically functional. In profile, a different alloy wheel design has been optimized for “efficient airflow.” Oh, there are new taillights as well. The real selling points are carryover. Continue reading

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Subsidized Mercedes-Benz Compact EQA EV Available to Order

As confusing as this all sounds, Mercedes actually has reduced the complexity of its EQA models. Instead of having to decide between more than 100 individual options, customers have a choice of three pre-configured packages. Continue reading

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eNASCAR iRacing Pro Invitational Series Resumes

The first five mid-week events will air on FS1 (S for Sedition?- editor. Note Bene NASCAR has been proactive in banning the Confederate, aka Traitors’ flag. see NASCAR Disavows Racist Confederate Flag and The Confederate Flag, Conservative Politics and NASCAR ) on select Wednesday nights beginning March 24th. The races include Bristol Motor Speedway’s new dirt configuration, Talladega Superspeedway, Darlington Raceway, and Texas’ Circuit of the Americas’ facility. NBC Sports will pick up the second half of the 10-race season once the network’s broadcast window begins in June. Continue reading

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Wrangler 4xe Plug-in Hybrid Pre-Booking Begins in Europe

This latest marketing ploy started early last year, with pre-booking of the Renegade and Compass 4xe. Jeep claims it was a “resounding success, generating a lot of interest across Europe.” The arrival of the Jeep Wrangler 4xe is the latest step in the brand’s evolution and another step in the strategy towards the electrification of its entire range, announced in 2020. This will include the introduction of at least one electric or electrified version of each model in the coming years. Continue reading

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First Look – 2021 Buick Envision Mid-Size SUV

Envision is between the smaller Encore and Encore GX and the larger Enclave, with 52.7 cubic feet of cargo space behind first-row seats and 25.2 cubic feet behind the second-row seats. Whether the small 2.0-liter turbocharged four-cylinder is a luxury engine is debatable even with 228 horsepower (170 kW) and 258 lb.-ft. of torque (350 Nm) and direct injection and Stop/Start technology. It’s coupled to a nine-speed automatic transmission with electronic shift control. On paper absent test drives, Auto informed thinks this is roughly a 25-mpg set-up. Continue reading

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Volkswagen Ends Production of Golf For US Market

First sold in December 1974 as  the “Rabbit” in the U.S. with a 1.5-liter engine with 70 horsepower, almost 2.5 million Golf family models have been sold in the U.S. market. The current Mk 7 Golf debuted for the 2015 model year – an eternity in terms of technical advances, quality and customer satisfaction practices in the auto industry. Continue reading

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Volkswagen of America Q4 Sales up 11%, 2020 Sales Down 10%

However, VW year-to date sales of 325,784  were down 10% from 2019. The YTD SUV share of sales was 58% or 188,121.  It was the best December since 2012 with sales of 38,432 up 38%. Continue reading

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One-Millionth Subscriber Joins Subaru Connected Services

Subscription-based services are part of Subaru’s In-Vehicle Technology program that with variations is increasingly offered by other automakers in hopes of generating revenue. The  Subaru system claims to provide multimedia content, smartphone connectivity, navigation, extra safety, and everyday convenience. Looming as these systems increase are privacy and security concerns as well as the re-selling of customer data, which critics argue the customer owns.
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Aston Martin Returns to Formula 1 in 2021?

Whether that holds true today given the tatters that F1 was in last year remains to be proven. The 2020 F1 season is one I won’t miss. (I guess the nicest way to characterize the last race is “strategic.” This is a polite way of saying there wasn’t any racing going on. Ferrari with six straight losing seasons. Mercedes dominating qualifying and the races as it had for years on years. YAWN. Changing 2021 down-force doesn’t appear to be anything but a meaningless tweak. I know: don’t write your lede on the way to Australia in 2021. Still it reminds me of the McClaren mid-1980s domination years that badly damaged F1 with its lack of racing. ) Continue reading

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Alexa Voice Now Available on FCA’s New Fiat 500 EV

The launch Alexa on the Fiat 500 continues a global collaboration between FCA and Amazon. FCA customers were initially introduced to Alexa through FCA’s custom Alexa Connected Car Skills, including MyJeep and MyAlfa, which allows customers with Alexa-enabled devices at home to easily ask Alexa to check the battery level of the car, lock/unlock doors, among other trifles. The integration of Alexa on the Uconnect Services suite “deepens the experience by bringing Alexa into the vehicle itself” claims FCA. Continue reading

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2021 Nissan LEAF Starts at $32,545

The “extended range” LEAF PLUS has a standard 62-kWh lithium-ion battery and 160 kW electric motor, delivering an EPA range of up to 226 miles. Every 2021 LEAF has standard Apple CarPlay® and Android Auto™. PLUS also has a more powerful 160 kW motor that produces 214 horsepower – an increase of 45% – and 250 lb.-ft. of torque. LEAF PLUS has three trim levels – S PLUS, SV PLUS and SL PLUS starting at, gulp, $39,145 and going to $44,845. Continue reading

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COVID Changes – Digital Auto Lending Infected

“The pandemic has severely disrupted dealer-lender communication, with many dealers reporting that lenders were delayed or not available when they needed them, or not able to assist in a timely manner,” said Patrick Roosenberg, director of automotive finance intelligence at J.D. Power. This of course begs the question of there’s another solution – such as borrowers dealing directly digitally with lenders, which will eliminate a lucrative profit center at dealerships. Continue reading

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COVID Changes – Porsche Starts Online Car Sales in Europe

The dealers in the nine countries offer most of their new and used cars on the platform. These include standard variants of the Porsche models as well as rare derivatives. There are also plans to further expand the platform, claims Porsche, who is dependent on dealers for distribution unlike Tesla. Continue reading

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Hyundai Motor Group Launches ‘HTWO’ Brand

Lagging Toyota but mimicking its approach with partnerships by way of hydrogen, energy and logistics companies globally, Hyundai Motor Group claims it has “expanded its fuel cell system business… Continue reading

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Milestones – 10th Anniversary of First US LEAF Delivery

Produced at plants in the U.S., Japan, and the U.K., the Nissan LEAF is sold in 59 markets around the world. Continue reading

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