Category Archives: marketing

Truck Wars – 2021 Jeep Wrangler Rubicon 470hp V8

Whether this beast is the better choice for off-roading will likely be debated for some time. It has a 2-inch factory lift. True to the trend among performance truck makers, capability is there with larger approach and departure angles (approach, breakover and departure angles of 44.5, 22.6 and 37.5 degrees, respectively), more suspension articulation, and water traversing up to 32.5 inches. Marketing babble alert – a Tri-level Hydro-Guide air intake system can channel up to 15 gallons of water a minute away from engine.  A secondary air path built into the hood allows engine breathing up to top speed even if the hood scoop is completely clogged by mud, snow or debris. Continue reading

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GMC 2021 Canyon AT4 Off-Road Performance Edition

The profitable and relatively new performance pickup truck segment continues to expand with fresh offerings. Latest is the 2021 GMC Canyon AT4 Off-Road Performance Edition, an upsell/upgrade of the Canyon AT4. Continue reading

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Plug&Charge Pay on Mustang Mach-E, Porsche Taycan

This technology is now available on all Electrify America chargers across the U.S. in advance of the arrival in the coming months of Plug&Charge-capable EVs, including the 2021 models of the Porsche Taycan, Ford Mustang Mach-E and Lucid Air. The network that debuted in May 2018. Electrify America claims it is the first company to offer this service to multiple automakers. Electrify America also has the fastest charging technology available today to provide charging speeds of up to 150 and 350 kilowatts. Continue reading

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Nürburgring – Mercedes-AMG GT 63 S Beats Porsche

This variant and this lap time are officially listed by Nürburgring GmbH on their homepage. Mercedes-AMG has regained the crown in the class for the moment. The freshened Porsche Panamera Turbo S set a 7m 29.81s earlier this year, bettering the 7m 30.11s lap Schaffert set a couple of years ago. The AMG record run footage shows a mostly clean, albeit with some curb clipping/banging and the Michelin tires screaming during turns. Continue reading

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Maserati Notes Tipo 300s Win at Venezuela Grand Prix

On 6 November 1955 the Maserati Tipo 300S, with Juan Manuel Fangio at the wheel, won the Venezuela GP, marking the start of two years of major successes. Today, Maserati notes this victory to underline its strong connection to the world of motor-racing whose viewership is off roughly 40% in a Covid infested world. Nonetheless, Maserati was born on the track with a tradition and history of wins on roads and circuits all over the world. What happens going forward is anyone’s guess. The new MC20 supercar will mark Maserati’s return to the world of racing. Continue reading

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Cadillac V-Series Blackwing to Get Magnesium Wheels

One of the longstanding weaknesses of OE engineering and marketing led to a thriving aftermarket wheel and tire business. Cadillac was among the front-runners ignoring wheels – notably chrome – as its customers customized their rides. Continue reading

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Leasys Tweaks Noleggio Chiaro with ‘Light’ Model

The new Noleggio Chiaro light allows customers to rent a vehicle at a competitive monthly fee with a minimum set of services, which include Third-Party Liability (TPL) insurance, roadside assistance, I-Care info-mobility service and the customary use of the Leasys app to manage the contract from a smartphone. This package of essential services allows customers to benefit from the right of pre-emption to buy the vehicle at the end of the rental period.  Continue reading

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SEC Settles Charges Against Clean Water Project Founder

The complaint alleges that only $650,000 of the $7.2 million raised made it to the project’s bank account. According to the complaint, Sembritzky spent the rest of the money on such personal items as a $2 million condominium for his then-wife, luxury cars, jewelry, and credit card debt. Continue reading

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Making America Late Again – NAIAS to September 2021

NAIAS will remain a fall show going forward after the inaugural event in September 2021. Show dates have been secured with TCF Center for the next three years. NAIAS organizers choose dates towards the end of the month because of the new IAA in Munich, which is scheduled for the first full week in September. NAIAS has had a troubled relationship with German automakers. The NAIAS move in our view is defensive with a yet unknown outcome. Continue reading

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Auto Shoppers Dumping Dealers for Online Buying

During the COVID-19 pandemic, 65% of automotive shoppers’ decision to purchase a vehicle was affected and 40% of shoppers delayed making a new vehicle purchase. As a result, more buyers are now willing to purchase their vehicles online instead of at a dealership. Continue reading

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Mercedes-Benz 2021 Model Year Sees SUV Expansion

The all-new GLA now joins the range “as the attractive and sporty gateway” (translation – small and less expensive) to the Mercedes-Benz SUV line. SUV segments have never been more competitive with M-B facing stiff competition from BMW, Porsche, Lexus, Infiniti, Alfa Romeo and Cadillac, among others.   Continue reading

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Carvana Virtual Vehicle Tour in 3D View

A Porsche 911 GT2 RS, Ford Shelby GT350 convertible, 1970 Plymouth Hemi Cuda and Bugatti Veyron can be taken for a virtual spin, from your home or on the go via mobile device, at Carvana.com/spinner.  Continue reading

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First Look – 2021 Mazda CX-9 Crossover SUV

The badly named Skyactiv-G 2.5 Turbo engine equipped on all CX-9 models is rated at  320 lb.-ft. of torque and 250 horsepower on premium (93 octane) gasoline or 310 lb.-ft. of torque and 227 horsepower on 87 octane gasoline. Continue reading

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Petersen Museum Reveals Latest Ford GT Sunday

The Ford GT reveal marks the final day of Petersen Car Week, which started airing Wednesday on the Petersen Museum’s YouTube channel. Continue reading

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RumbleOn Posts Q2 Profit of $8.5m, 10.0% of Revenue

“The COVID-19 pandemic has brought headwinds and tailwinds to this industry,” said Marshall Chesrown, Chief Executive Officer. “Thus far in the third quarter we are experiencing the highest online activity, strongest demand and highest valuations we have seen in our history.” Continue reading

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