Category Archives: marketing

Recapturing Lease Customers Critical J.D. Power Finds

Posted on 2 April 2020 by Kenneth Zino

According to the J.D. Power 2020 U.S. End of Lease Satisfaction Study, released today, effective communication and marketing efforts that factor in key decision-making timeframes can play a significant role in improving lease retention rates. Continue reading →

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Bosch Develops Quicker Test for COVID-19

Posted on 26 March 2020 by Kenneth Zino

The newly developed test, which apparently has not been certified yet by a major health or regulatory organization, will be available in Germany starting in April, with other markets in Europe and elsewhere to follow at an unknown time in the future. Continue reading →

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VW Touts Vehicles by Your Zodiac Sign?

Posted on 20 March 2020 by Kenneth Zino

VW has a guide that purports to pair the attributes associated with your zodiac sign to current and classic Volkswagen models. Continue reading →

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Drivers Boot Your Computers for IMSA Racing

Posted on 18 March 2020 by Kenneth Zino

The real Mobil 1 Twelve Hours has been rescheduled to the weekend of Nov. 11-14, but IMSA will simulate action from Sebring International Raceway via an iRacing 90-minute online affair with drivers playing video racing. Continue reading →

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Hyundai Revives Job Loss Protection. Genesis Joins

Posted on 15 March 2020 by Kenneth Zino

Originally started in January 2009 as a result of the financial crisis, the Hyundai Assurance Job Loss Protection program was the first of its kind for an automaker in the U.S. Continue reading →

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NASCAR Still Racing So Far, Buffers and Restrictions Added

Posted on 11 March 2020 by Kenneth Zino

NASCAR has added an infectious disease specialist to its consulting physician group to provide technical assistance and to inform policy. In following with these discussions and guidance from this counsel, NASCAR is implementing several adjustments to race event operations effective this weekend at Atlanta and remaining in effect indefinitely. Continue reading →

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COVID-19: 2020 New York International Auto Show Delayed

Posted on 11 March 2020 by Kenneth Zino

As AutoInformed said then, “The show’s fate of course will be determined by public health departments at the city, state and federal levels. At the moment there is no known vaccine for preventive or ameliorative use against COVID-19.” This still applies despite of the denials and obfuscation of the  central government.  Continue reading →

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Online Car Buying Trends

Posted on 10 March 2020 by Kenneth Zino

“We’ve amassed a wealth of data from the 177,549 cars we sold online in 2019, providing valuable insights for our industry-first report of online car buying,” said Ernie Garcia, Carvana founder and CEO. Continue reading →

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Limited Edition of 500 Giulia GTA Sedans Appear in June

Posted on 2 March 2020 by Kenneth Zino

Perhaps more significant is the Giulia GTAm, a100% “street legal” version of the GTA, with two racing seats, roll bar and 6-point safety belts. On GTAm, the aerodynamic front piece has been optimized to an “extreme level, by adding a larger front splitter and a real carbon rear wing, which ensure a perfectly balanced load at high speeds.” Continue reading →

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Politics of Racing – Aston Martin Balks at Valkyrie Program

Posted on 19 February 2020 by Kenneth Zino

This means the oft-hyped Valkyrie Hypercar will not make its WEC debut at Silverstone in August 2020 or compete in the 2021 24 Hours of Le Mans. Continue reading →

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Aston Martin Valkyrie: Formula One Drivers Get First Laps

Posted on 19 February 2020 by Kenneth Zino

Each verification prototype – there will be eight built – is exposed to a variety of tests to develop and validate specific attributes that contribute to achieving the performance of what Aston boasts will be the world’s fastest ever road-going hypercar, with a price to match. Continue reading →

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Midwest Automotive Media Pick 2020 Kia Telluride and Lincoln Aviator as Family and Luxury Vehicles of the Year

Posted on 6 February 2020 by Kenneth Zino

Voting took place at both the Spring and Fall Rallies, which narrowed down the field of contenders. Mainstream finalists were the Ford Escape, Ford Explorer, Honda Passport, Hyundai Palisade, Jeep Gladiator, Kia Telluride, Mazda 3, and Subaru Outback. The finalists in the luxury category were the BMW X7, Cadillac XT6, Lincoln Aviator, Lincoln Nautilus, and Mercedes-Benz AMG CLS 53 Coupe. Continue reading →

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Carryover 2020 Nissan Frontier Has Next Gen Engine and Trans

Posted on 6 February 2020 by Kenneth Zino

Helping celebrate the transition to the next-generation Frontier was Brian Murphy and his 2007 Frontier, which just last week crossed the 1-million-mile score – proof of the durability and reliability of the Nissan Frontier, especially when the oil is changed, and regular maintenance performed.
Continue reading →

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Oscar Winner Regina King in New Cadillac ‘Make Your Way’ Ad

Posted on 6 February 2020 by Kenneth Zino

“Cadillac has always represented success…there’s a swagger, a sexiness, to the vehicles. There’s also a realness and a sense of ambition that I identify with. Through sheer perseverance, I’ve found my way through doors some never thought possible. There’s a real connection for me with Cadillac, and that is why I wanted to get involved,” said paid pitch-woman King. Continue reading →

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Chicago Auto Show to Open Its 112th Edition  

Posted on 6 February 2020 by Kenneth Zino

Chicago Auto Show to Open Its 112th Edition   Continue reading →

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