Category Archives: marketing

The Joy of S** as Ford Ups Production

Last October, Ford showed its then new “Built Ford Proud” advertising campaign saying that new vehicles are coming in 2019. The ads were the first output following the redesign of Ford’s global marketing. Continue reading

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Porsche Dealerships Adopt New Corporate Architecture

It seems that every time Porsche executives get bored they go shopping for a new, and decidedly more expensive look. The first Porsche Experience Center opened on the factory grounds in Leipzig in 2002. It was followed by Silverstone (UK, 2008), Atlanta (USA, 2015), Le Mans (France, 2015), and Los Angeles (USA, 2016). A new center in Shanghai (China) was added in April 2018. (View AutoInformed on Porsche Opens Experience Center in Los Angeles) Continue reading

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Toyota Gazoo Racing Enters e-Motorsports

Toyota claims that  involving e-motorsports as one of the pillars of TGR motorsports activities, shows it is actively working to make motorsports and sport cars more accessible, and enjoyable across generations and around the world. Owners of the Gran Turismo Sport for PS4 and PS4 software; are eligible and  participants must be six years old or older. There will be 13 rounds scheduled for 2019 with a one-race final event held at the Tokyo Motor Show in October. Continue reading

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Porsche Claims 20,000 Potential Taycan Buyers

The number is 20,000 who have already registered to join a list of prospective buyers – and registration requires a down payment of €2,500 in Europe. ( Watt? Pure EV Porsche Crossover Ready for Serial Production Taycan Jobs at Porsche Exceeds 30,000) Continue reading

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Bertha Driving the Benz Celebrated

Bertha Benz raised public attention to an invention of her husband Carl by undertaking the first long-distance car journey to Pforzheim covering nearly 100 kilometers more than 130 years age. Continue reading

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First Look – Hyundai Motor’s Revised Sonata Sedan

The Sonata takes some of its cues from the Le Fil Rouge concept, which debuted at the 2018 Geneva International Motor Show. Sensuous Sportiness is “defined by the harmony between four fundamental elements in vehicle design: proportion, architecture, styling and technology.” Continue reading

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Garmin to Design and Make BMW Infotainment Parts

The company’s manufacturing capabilities support arange of in-vehicle electronic components for the automotive industry, including intelligent video driving recorders and computing models. Continue reading

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Honda Sets Records for Worldwide Vehicle Production

Total domestic automobile sales in the Japanese market for the month of January 2019 experienced a year-on-year increase at 75,776 (+24% )f or the fourth consecutive month since October 2018. New vehicle registrations experienced a year-on-year increase for the first time in two months (since November 2018). Continue reading

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Not Cars – McLaren and L’Amy Sunglasses?

Available as both sunglasses and prescription eyeglasses, a claimed unique style is created by L’Amy in partnership with design teams from both McLaren Automotive and McLaren Racing. The lenses, including the option of Leica sun lenses, are fixed within the frames at two contact points. As well as a dramatic appearance, the “floating” structure ensures the glasses are light and strong. Continue reading

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BMW Baggage

BMW is continuing its merchandising with Montblanc via a five-piece luggage set that’s made-to-measure for the trunk (AKA boot) of the BMW 8 Series Coupé. Manufacturer’s recommended retail price is €14,900. Continue reading

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Global Light Vehicle Sales Start New Year with a Whimper

A worrisome ghost dancing across AutoInformed’s screen is that 2019 began in a cowed manner in most major markets with the weakness that has been evident for several months continuing. Chinese LV sales were again the most influential for the global market, with another double-digit YoY decline. China of course us is enmeshed in a Trump tariff tirade. Continue reading

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Most Loved Vehicle Awards – Tesla and Chevrolet

CLI puports to measure the amount of love that consumers have for products. Along all aspects of the vehicle, from styling and performance to tire and wipers, “Love” is the holy grail of customer experience. Love directly influences customer loyalty and product advocacy and is measured in terms of “emographics,” or the emotional profile of a population, which is crucial to understanding the “why” of decision-making. Continue reading

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Rubber Soul? First-Ever UX to Celebrate a Sneaker

“We were excited to merge the streetwear narrative and design cues of our Air Force 1 with a brand like Lexus. We’re thankful they’ve allowed us to use this moment to celebrate the arts and to bring extra energy to our take on a classic,” said John Elliott. Continue reading

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First Look: 2020 Nissan Rogue Sport Freshening

Set for sale in fall 2019, Rogue Sport follows the rather more significant upgrades for the 2019 model year. Continue reading

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Rock Creek Trim Packages Join 2019 Pathfinder Line

All 2019 Pathfinder models have a 284-horsepower 3.5-liter V6 with Direct Injection Gasoline (DIG) system and Xtronic transmission. Torque is rated at 259 lb.-ft. Standard maximum towing capacity is a best-in-class of up to 6,000 pounds, which enables towing two-axle recreational trailers for watercraft, flatbeds or campers. Continue reading

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