Category Archives: marketing

Sigma Systems, Tech Mahindra to Launch Connected Car Service Subscription for Un-Named Global Automaker

The software will control the automaker’s consumer digital “experience on new connectivity services” while being mobile network agnostic. The platform – it’s claimed – will provide life-cycle running of connected car services and subscriptions, manage roaming scenarios and control data consumption. Continue reading

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For What It’s Worth – Harley-Davidson Tops Response Ratings

Scores ranged from zero to 100, with 21% of dealerships nationwide scoring above 60%; 58% of scored below 40. Whether this means anything is debatable. Continue reading

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Chevrolet Camaro 2020 Updates are Modest

Perhaps it’s not surprising given GM’s justifiable obsessions with trucks and autonomous vehicles that a SS like appearance, a new LT1 V8 model and 10-speed option with the 3.6L V6 are all there is for the 2020 Camaro. Continue reading

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First-Ever ‘King of the Street Bike Weekend at Graceland’

The idea aside – from making a buck-  is to bring motorcycle enthusiasts and Elvis fans together for an “incredible experience.” Throughout the weekend, guests can experience activities celebrating the riding life, including a panel with renowned Harley-Davidson retailer and enthusiast, Tim Bumpus, a photo opportunity with their bikes in front of the iconic Graceland mansion and two rides highlighting the places Elvis loved to ride and visit, as well as other famed Memphis locations. Continue reading

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Audi Hires Marvel Studios on “Avengers: Endgame”

Marvel Studios’ “Avengers: Endgame” debuts in U.S. theaters on April 26, 2019. The film will feature the all-electric Audi e-tron Sportback concept while Iron Man (Robert Downey Jr.) trades his Audi R8 for the all-electric Audi e-tron GT concept. Continue reading

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Volkswagen ID. R Ready for Nordschleife Record Attempt

The ID. R is a marketing gimmick as the sporty forerunner of the ID. family of fully-electric production vehicles from Volkswagen starting in 2020. Thus, it aims for  a new record lap time for electric vehicles at the historic Eifel circuit, with Romain Dumas at the wheel. Continue reading

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50 Years of Porsche 917 to be Celebrated at Goodwood

After having won the 24 Hours of Le Mans, the 917 short tail did it again the following year by carrying Martini Racing colors and the number ’22’ and with Gijs van Lennep and Helmut Marko sharing the driving. Continue reading

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McLaren Confirms Multi-Year Deal with IMSA Sportscar Championship

Customer team Compass Racing will roll out with the 720S GT3 for the first time at the inaugural round of the Sprint Cup at Mid-Ohio Sports Car Course next month, running in the highly-competitive GT Daytona (GTD) class. Continue reading

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Cayenne Coupé Marks Asian Premiere

Porsche delivered more than 31,000 units of the Cayenne in China in 2018, representing an increase of 19% compared with the previous year in the slowing Chinese market. With more than 80,000 shipped vehicles, China was once again the biggest individual market for Porsche in 2018. Continue reading

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Carlisle on Cadillac Investment Plan Promises

Steve Carlisle, president of Cadillac, remarks at the New York International Auto Show: Good afternoon, everyone. It’s good to be with you. And I’m grateful for this opportunity to update you on Cadillac’s progress. Many of you have seen this … Continue reading

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New 2020 Jeep Gladiator Begins Shipping to U.S. Dealers

Revealed in November 2018, the Gladiator Sport starts at $33,545 and ranges to $43,545 for the Rubicon and that’s before all the Mopar goodies available are added on. Continue reading

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Final Gen 7 Corvette Auction to Benefit Foundation

The announcement, along with the laughable confirmation of the Next Generation Corvette’s development, was made last night by General Motors Chairman and CEO Mary Barra, who was honored at the foundation’s annual Footsteps to the Future Gala in New York. Continue reading

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Mopar Debuts Six Concepts for Moab Easter Jeep Safari

“Customization is one of the highest priorities for Jeep brand enthusiasts. This is why we have proactively developed a portfolio of more than 200 exclusive parts and accessories for the all-new Jeep Gladiator,” said Steve Beahm. Continue reading

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2019 Corvette Grand Sport to Pace 103rd Indianapolis 500

Indianapolis 500 fans also will see 33 2019 Corvette Stingrays on the roads of Central Indiana this spring and in the IPL 500 Festival Parade on May 25 in downtown Indianapolis. The popular cars are provided to central Indiana business leaders and dignitaries and serve as a promotional role for the race, Chevrolet and Corvette. This is the first time since 2007 that matching Corvettes are serving as the 500 Pace Car and festival cars. Continue reading

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Porsche E-sports – First Global Virtual Racing Series?

Forty “sim racers,” who have successfully made their way through a global qualifying process, will compete in series of ten online races – the first gets underway on April 13 on the virtual version of the Barber Motorsport Park in Alabama, USA. The final race will take place on September 28 at the Circuit Monza, Italy. The championship offers a $100,000 prize pool, according to a 1 April release. Continue reading

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