Chevrolet with New LED Displays at NAIAS in Detroit

Stagehand Jesse Harrington cleans the Chevrolet exhibit for the 2015 North American International Auto Show in Detroit, Michigan.

Chevrolet today release a sneak peek of its North American International Auto Show, aka NAIAS, with an all-new display with six 20-foot-tall, transparent screens with coordinated LED lighting and music that will tell – actually sell – stories about the brand’s cars, trucks and crossovers. Chapters include highlights of Chevrolet’s dependability, performance, belief in the power of play, available in-vehicle Wi-Fi technology through OnStar 4G LTE.

The center aisle, dubbed Main Street, has the latest Chevrolet models – the Corvette Z06, Trax and Colorado. Main Street leads to the Chevrolet Theater with a, high-resolution 73-foot-long, 20-foot-tall display, and the latest introduction, the Gen 2 of a virtually all-new Chevrolet Volt.

Next to the theater, virtual reality technology will provide a driving experience of crash avoidance technology like available Lane Departure Warning and Forward Collision Alert.

People will also have an opportunity to record a 20-second video with their ideas for a better tomorrow and share their video via Facebook, Twitter, e-mail or text.

The display will also make attendees a part of the experience through social media. Attendees who take photos with My Chevy View in the display can share them through their own social media accounts and may find themselves on the larger-than-life screens.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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