Chinese Currents – Buick Enspire All-Electric Concept on Chinese trade wars

Trade wars and car wars are always dirty. This Enspire concept is clean if misspelled.

Buick will show its Enspire all-electric concept SUV at Auto China 2018 in Beijing from April 25 to May. The car is remarkable because it debuts during a trade war invoked by the Trump Administration and China, the world’s largest car market. The Chinese have expressed the desire to replace the fleet with electrified vehicles, but no standards or rules have thus far been published.

The Enspire itself is a strong design coming from what usually has been a lackluster studio at General Motors if the sleek look survives by the time production begins. Exterior lines are – in keeping with current trends –  pronounced and prominent.

Inside a “surround skyline” theme and suspended theater-type seating look good with yet unknown exterior sight lines and posterior plushness. Also note that the center console and armrests are made from natural wood grain and microfiber suede. What’s said to be an “intelligent augmented reality technology-based head-up display system” is included.

Unlike many show cars this one Enspire appears buildable. The electric performance –  max power of 410 kW, enables the concept to accelerate from 0-60 mph in 4 seconds, Buick claims. The Enspire can travel up to 370 miles on a single charge. It supports both fast and wireless charging — the battery can be charged to 80% of capacity within 40 minutes.

About Kenneth Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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