Chrysler Brand Launches “No Pressure” Test Drives at Malls


Some dealers are still using high pressure sales techniques.

Chrysler Group said today that it is bringing Chrysler brand vehicles to shopping malls so potential customers can drive them in what is claimed to be a no pressure environment.

Shoppers will be able to drive the 2011 lineup, which includes the new, redesigned and 2011 200 sedan and 200 Convertible, the revised Chrysler 300 sedan and the innovative Chrysler Town & Country minivan.

The test-drive program will be held at malls across the country and will have product specialists to answer questions and provide information on Chrysler brand products without any sales pressure.

“With today’s busy schedules, it is important that the Chrysler brand makes the vehicle decision and research process more convenient and hands-on to consumers,” said Olivier Francois, President and CEO, Chrysler Brand.

People who test drive a Chrysler vehicle at an event may end up in a future Chrysler commercial (sounds like a version of Ford’s Swap My Ride, which started in 2007) and each will receive a $15 shopping mall gift card for completing a test-drive.

Upcoming shopping locations and event dates include:
Town Center at Aurora, Denver Colo.
Sat. Apr. 9 10am-9pm
Sun. Apr. 10 11am-6pm

Westminster Mall, Los Angeles Calif.
Sat. Apr. 16 10am-7pm
Sun. Apr. 17 11am-6pm

Briarwood Mall, Ann Arbor Mich.
Sat. Apr. 30 10am-9pm
Sun. May 1 11am-6pm

Tysons Corner Center, Washington D.C.
Sat. May 7 10am-9:30pm
Sun. May 8 11am-7pm

Scottsdale Fashion Square Mall, Phoenix Ariz.
Sat. May 14 10am-9pm
Sun. May 15 11am-6pm

North East Mall, Dallas Tex.
Sat. May 21 10am-9pm
Sun. May 22 12pm-6pm

Florida Mall, Orlando Fla.
Sat. June 4 10am-9pm
Sun. June 5 12pm-6pm

Independence Center, Kansas City Mont.
Sat. June 11 10am-9pm
Sun. June 12 12pm-6pm

Fashion Mall at Keystone, Indianapolis Ind.
Sat. June 25 10am-9pm
Sun. June 26 12pm-6pm

South Shore Plaza, Boston Mass.
Sat. July 9 10am-9pm
Sun. July 10 12pm-6pm

Additional cities and dates will be announced at a later time.

About Kenneth Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
This entry was posted in auto news, marketing, new vehicle and tagged , , , , , , , , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.