Chrysler Group Reports January U.S. Sales Up 23%

Ram is by far the biggest seller in the Chrysler Group.

Chrysler Group LLC today reported U.S. sales of 70,118, a 23% increase compared with sales in January 2010 (57,143 units), and ahead of the overall U.S. market growth of 17%.

Chrysler’s heavy reliance on truck and minivan sales – roughly 75% of total – was a factor as overall truck sales in the U.S. increased 29% in January. What happens in the mid-east could change the outlook.

The Jeep product lineup (+47%), the Dodge Grand Caravan (+82 %) and Chrysler Town & Country (+45 %) minivans, and the Ram pickup truck (+ 22 %) all posted notable year-over-year gains, as January was the 10th consecutive month of sales increases for the Fiat-controlled automaker.

“We have set the foundation for a year of sales growth with our 16 all-new or significantly-revamped models for 2011,” said Fred Diaz, President and CEO – Ram Truck Brand and Lead Executive for U.S. Sales.

An all-new 2011 Dodge Durango three-row SUV,  the new Chrysler 200 mid-size sedan have just arrived in dealerships in January, along with revised Dodge Journey, Dodge Grand Caravan, Dodge Avenger, and the Chrysler Town & Country minivan. So barring another mid-east induced oil crisis, and subject to competitive incentive programs, Diaz could be right.

On Monday Chrysler announced it is now making an operating profit, and is ahead of many of the assumptions of the business plan announced in November of 2009 after it emerged from bankruptcy. However this progress is overwhelmed on the balance sheet by liabilities of $13.1 billion, with $1.3 billion in interest costs.

“We will be bottom line profitable in 2011,” said Sergio Marchionne, CEO, at the time, who also confirmed that bonuses would be disclosed next week for UAW hourly employees even though they increased the 2010 loss.

Key to achieving this will be strong sales growth of Jeep internationally, and an increase of roughly 2% market share in the U.S. to 1.6 million units up from 1.09 million in 2010.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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