Chrysler Moves Forward on Eliminating Printed Owner Manuals

AutoInformed.com

Spanish vehicle guides contain the same information as the English guides that are available for each vehicle.

Chrysler Group, the first automaker to eliminate the conventional owner manuals from its vehicles and offer vehicle-information apps in a cost cutting move, will now apparently be the first in the auto industry to offer vehicle-information kits in Spanish for the U.S. market.

New car buyers will have their choice of an English or Spanish language version of the guide. Later this year, they can also access vehicle information online in either language at the Group’s brand websites.

The Spanish vehicle guides contain the same information as the English ones that are currently available for each vehicle. The complete kit includes a brief user guide, tire warranty information, change-of-address cards, and a DVD with the owner manual, warranty information and video demonstrations of systems

“The Hispanic population accounts for more than 50 million people in the U.S.,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand.

 

About Kenneth Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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