Coronavirus Spreads – Geneva Motor Show Cancelled

AutoInformed.com on Corona Virus and Geneva Motor Show

The organizers – no longer in a state of denial like the reigning Trump gang in the U.S. say “the financial consequences for all those involved in the event are significant.”

The 90th edition of the Geneva Motor Show was cancelled today as a result of the spreading coronavirus, aka COVID-19. Media were due next Monday and the general public from 5 to 15 March 2020.

The Swiss Federal Council today decreed that no events with more than 1,000 people are allowed to take place until 15 March 2020. The decision came just 3 days before the opening of the exhibition to the media. The situation changed with the appearance of the first confirmed coronavirus diseases in Switzerland. It has of course appeared in the U.S., which appears to be completely unprepared.

The construction of the stands was nearly complete. A week ago, during the press conferences announcing the 2020 edition, there was nothing to suggest that such a measure was necessary.

The situation changed with the appearance of the first confirmed coronavirus diseases in Switzerland and the injunction of the Federal Council. The dismantling of the event will now have to be organized.  The organizers – no longer in a state of denial like the reigning Trump Administration in the U.S.  – say “the financial consequences for all those involved in the event are significant and will need to be assessed over the coming weeks. One thing is certain: tickets already purchased for the event will be refunded. The organizers will communicate about this as soon as possible, via their website.”

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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