Detroit Tigers Home Opener Against the Hated Yankees

A Hyper Blue Metallic Chevrolet Camaro SS is loaded by crane onto the top of the Chevrolet Fountain inside Comerica Park, home of the Detroit Tigers, in time for the start of the baseball season Wednesday, March 30, 2016. The Tigers' home opener is Friday, April 8 against the New York Yankees.

A Hyper Blue Metallic Chevrolet Camaro SS is loaded on the top of the Chevrolet Fountain inside Comerica Park, home of the Detroit Tigers, in time for the start of the baseball season Wednesday 30 March 2016. The Tigers’ home opener is Friday, April 8 against the hated New York Yankees.

Chevrolet has sponsored the fountain and the sound of a tiger growling with each Detroit home run for the last seven seasons. The brand chooses vehicles from its lineup to display each year for an undisclosed fee.

MLB is also allegedly considering putting brand logos on player and manager uniforms. This season under undisclosed terms Apple iPad computers will be prominently displayed in use by coaches and players.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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