Distracted Drivers and Vehicle Design Briefing offered by CAR

The Center for Automotive Research will hold a seminar on the challenges of designing and developing connected vehicles that are under increasing attack by safety advocates for enabling distracted driving. The program called “Driver Distraction and HMI Challenges for Connected Vehicles” will bring together experts who are trying to make vehicles and their varied communications systems safer and easier to use for drivers.

The automotive electronics evolution has seen increasing emphasis on connected vehicle systems, driver assistance systems, and above all infotainment systems. Given the potential for these systems to cause huge drops in customer satisfaction, as Ford Motor learned with its My Touch and My Sync systems, it is not surprising that auto companies are now hiring people with experience in human factors engineering, human-machine interface, and mobile device technology. The latest briefing is one of a series CAR offers on relevant topics of interest to industry professionals. (See Ford, Lincoln Change Touch Screens after Quality Ratings Dive )

“As we approach the National Highway Transportation Safety Administration’s likely 2013 Notice of Regulatory Intent on vehicle-to-vehicle communications technology for safety, the automotive industry must address the human factors challenges that may come with pervasive and ubiquitous vehicle communications,” said Richard Wallace, director of CAR’s Transportation Systems Analysis group and moderator of the event.

“To ensure that we get the most value out of these technologies, industry and its partners must develop and implement helpful human-machine interfaces and minimize the potential for driver distraction,” said Wallace.

Speakers include experts who will offer their thoughts on how to benefit from connectivity while avoiding the risks—specifically driver distraction and overload. The event, sponsored by Agero, will focus on the latest naturalistic driving research and analysis, addressing performance of voice recognition and speech systems, for in-vehicle tasks.

The program is on 28 September 2012 at the VisTaTech Center at Schoolcraft College. To register, visit www.cargroup.org.

SAE International will hold three professional development courses in conjunction with Convergence 2012 this October 16-17 in Detroit. In a focus on the latest technology now used in automotive electronics, seminars will be on Autonomous Vehicle Positioning Systems, Wireless Communications in the Autonomous Connected Vehicle, and Software Architectures and Security for Connected Vehicular Systems. (See SAE Convergence 2012 offers Telematics Courses on Connected Cars)

In addition to the professional development courses, SAE International will hold a Focus Group Breakfast Meeting on Wednesday morning to have connected vehicle experts review SAE International’s offerings and to share thoughts on market potential. For more information about the seminars, or to register, Call SAE Customer Service at 1-877-606-7323 (U.S. and Canada only) or 1-724-776-4970 (outside U.S. and Canada); or email customerservice@sae.org.

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About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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