J.D. Power, the data analytics and consumer intelligence consultancy has bought Trilogy Automotive, software division of Trilogy Enterprises. Trilogy’s enterprise lead management platform will be integrated into J.D. Power’s AutoData Solutions division’s original equipment manufacturer (OEM) digital dealer platform.
This in theory expands the capabilities and reach of its existing offering so manufacturers and dealers to improve retail lead management programs. Trilogy Automotive’s patented technology ranges from custom and client driven to turnkey configuration, design and lead management systems. Trilogy has powered automotive companies such as Ford, GM, Nissan, Chrysler, Toyota, Hyundai, Kia, Volvo, Jaguar and AutoNation.
Trilogy Automotive provides enterprise-level automotive lead and digital management platforms, helping OEMs and dealers maximize the efficiency and effectiveness of their digital marketing. The platform, it’s claimed improves coordination between OEMs, dealers and third parties, while generating real-time insights on consumer behavior.
“Trilogy Automotive has built one of the industry’s most powerful solutions for identifying high quality leads from the vast number of automobile shoppers, all while maintaining a seamless customer experience, continuity with OEM guidelines, and real-time insights for dealers and OEMs,” claimed Craig Jennings, President of the AutoData Solutions division at J.D. Power.
“I’m thrilled to lead the Trilogy Automotive team into our new partnership with J.D. Power and the AutoData team,” said Kim Irwin, President of Trilogy Automotive.
“The Trilogy Automotive story is one of amazing growth, having expanded rapidly from a core group of employees who built the initial framework for our platform to become a leading technology company that supports some of the most prestigious brands in the automotive industry. I speak on behalf of the whole Trilogy Automotive team when I express how excited we are as we look forward to our next phase of accelerated growth,” Irwin said.
The Trilogy acquisition follows J.D. Power’s merger with AutoData Solutions, an attempt to create a market-leading provider of new and pre-owned automobile transactional data, valuation tools, vehicle feature information and consumer analytics to the automotive industry. Trilogy Automotive will be integrated into the newly combined company’s AutoData Solutions division.
Trilogy Automotive senior leadership and employees will continue with the firm and will be integrated into J.D. Power’s AutoData Solutions division.