eNASCAR iRacing Pro Invitational Series to Bootup

AutoInformed.com on eNASCAR iRacing Simulation

It sure looks like racing – except for the smell and the roar of the crowd.

NASCAR and iRacing announced today the formation of the eNASCAR iRacing Pro Invitational Series, an exhibition esports series featuring many of the sport’s most popular “drivers.” The simulation-style setting will include a cross-section of competitors from the NASCAR Cup Series, NASCAR Xfinity Series, NASCAR Gander RV & Outdoors Truck Series and a group of NASCAR bigwigs.

The multi-week series will kick off Sunday, March 22 at 1:30 p.m. ET on the virtual Homestead-Miami Speedway. The remaining race and broadcast details will be announced at a later date.

 “Until we have cars back on track, the entire NASCAR community has aligned to provide our passionate fans with a unique, fun and competitive experience on race day,” said Ben Kennedy, vice president, racing development, NASCAR. The Racing Association resisted public health measures until the COVID-19 pandemic was well advanced.

NASCAR postponed events through May 3, prioritizing the health and safety of fans, the industry and race communities. The eNASCAR iRacing Pro Invitational Series will provide much needed racing entertainment for sports fans on the premier motorsports racing simulation platform, often used by NASCAR drivers to prepare for race events.

The exhibition series will include NASCAR drivers:

  • Dale Earnhardt Jr.
  • Kyle Busch
  • Denny Hamlin
  • Clint Bowyer
  • Kyle Larson
  • Christopher Bell

NASCAR and iRacing have a past in the esports space, currently in the 11th season of the longest-running officially sanctioned esports racing series, the eNASCAR Coca-Cola iRacing Series. The eNASCAR Coca-Cola iRacing Series has 40 of the best sim racers in the world competing for more than $300,000, one of the richest payouts in esports racing competition. The series has NASCAR and- a significant difference here –  professional esports teams, including those established by NASCAR Cup Series drivers William Byron, Denny Hamlin and Austin Dillon.

 

 

 

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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