Ford EU July Sales off 12%, Lowest Since 1995. Lags Industry

Ford Motor Company sales in its traditional 19 European markets decreased in July to 83,100 vehicles, -12.3% lower than July 2011 in an industry with heavy discounting that was off 7.6% overall.  Year-to-date, Ford sales were 700,200 units, down 11% compared to the same period last year against an industry decline of 7%.

Both results were the lowest sales for Ford in the EU since 1995 as the Eurozone crisis continues unabated. Ford’s marketshare in Europe was 7.7% in July, and 8% July ytd, basically flat.

“Overall industry sales remain very weak across much of Europe given the economic environment,” said Roelant de Waard, vice president, Marketing, Sales and Services, Ford of Europe.

Ford remained the Number 2 selling brand in Europe behind Volkswagen for both the month and ytd in Ford’s 19 traditional European markets. In addition, Ford was market leader in the UK, Hungary and Turkey in both July and year-to-date. In the Czech Republic, Ford was the leading import brand in July.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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