Ford WHQ Fire Delays Sales Data

AutoInformed.comA fire at an electrical substation cut power to Ford World Headquarters and adjacent Ford Credit office buildings, as well as to one of the main data centers that the company and its dealers use to report and track sales.

While battery backups worked to protect data saved in the system, the lack of full power resulted in the data center  shutting down for most of Monday’s business day, and dealers were unable to report final-day sales.

Ford expects to announce October U.S. sales results later this week with a news release and an 8-K filing once full reporting becomes available. This will make comparisons difficult as all the other major automakers report sales today. The company’s traditonal monthly sales conference call for media and analysts will resume for November’s sales report on Dec. 1.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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