Ford Motor 2020 US Sales Plunge -16%

ken Zino of on Ford Motor 2020 US Sales

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Ford Motor Company (NYSE: F) today reported its fourth quarter and full-year 2020 U.S. sales results. Ford says Q4 total industry sales totaled approximately 4.3 million vehicles – a decline of 2.8 percent over a year ago. In Q4 Ford Motor sales dropped 9.8%, a disastrous result for management.

For the year Ford sales dropped -15.6%. Ford sales were hurt by lower F-150 inventories from the ongoing consequences of the Q2 coronavirus production stoppage, which resulted in an awful F-150 transition to a revised pickup. Super Duty sales maintained pace and were up 14.1% while F-150 sales were off, gulp, -32.7%, which will make for a grim Q4 2020 financial loss. At the moment Ford executives appear to be in the automotive industry equivalent of  an FBI witness protection program – no more sales results press conferences.

Q4 marks another re-organization moment for Ford, as Fusion and Fiesta sales wind down, F-150 transitions and new SUVs including Bronco Sport and Mustang Mach E sales begin. Q4 Ford brand SUV sales posted an overall increase of 4.7% and 9.8% at retail, led by Explorer, Expedition and the all-new Bronco Sport. Explorer appears to be America’s best-selling mid-size SUV on sales of 226,217 vehicles. In fact, Explorer is one of the rare Ford nameplates to increase its sales in 2020, with a reported gain of 20.9%. Led by Transit, Ford Q4 van sales totaled 59,056 vehicles – making Ford the best-selling maker of commercial vans for 42 years straight, with 2020 van sales totaling 203,153 vehicles.

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About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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