Ford Motor November U.S. Sales Drop -7% on November US Vehicle Sales - Courtesy AutoData

Import car sales aren’t strong either.

Sales at Ford Motor Company during November totaled 196,303 vehicles,  a 6.9% decline as recession thunderclouds build across the country’s horizon apparently affecting most makers. Ford fleet sales were down 7.1%; daily rental was down 32.7%, while commercial sales were up 11.8%.

The good news is that trucks and SUVs increased Ford’s overall average transaction pricing, with a new record of $37,000 in November, a $1,600 increase year-over-year. Ford claims that this compares to a $780 increase for the overall industry, with average transaction prices of $33,400.

“F-Series marked a record nine straight months topping the 70,000-truck mark, a consistent performance by a high volume, high margin product unmatched in the industry,” claimed Mark LaNeve, Ford vice president, U.S. Marketing, Sales and Service . Sales of our all-new Expedition and Transit Connect continue to grow, as does our mix of trucks, SUVs and vans. This mix totaled 82% in November,” LaNeve said with the insouciance of a man about town who forgets his last two-day hangover, or in this case hasn’t seen what a sudden disruption i oil supplies can do to so sales of relatively less efficient vehicles.

Only one Ford brand car increased its sales year-to-date, except for the new GT (125 total). Overall car sales were off -19.5% for the month (34088), -17.5% for the year at 425,508. Cars such as the Focus, are down a lot, because production was stopped in May, while Taurus and Fiesta production will stop next year.


About Ken Zino

Ken Zino is an auto industry veteran with global experience in print and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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