The newest billboards at Ford Motor in the US will come from consumers. As part of the company’s new By Design car advertising campaign, Ford wants consumers to design artwork for digital billboards that will go up in major cities coast to coast. To create a design, go to www.FordByDesign.com and select one of six cities and a car of choice, along with an assortment of colors and effects to complete the artwork.
When the user’s creation is submitted, Ford will then display it on a billboard in the city chosen by the artist. Along with the user’s design, the billboard will also display the artist’s first name and hometown. Users can decide to display their artwork on a billboard in Times Square in New York City, the Bay Bridge in San Francisco, as well as locations in Los Angeles, Miami, Chicago and Washington, D.C.
Consumers will also receive a “billboard selfie” – a webcam shot of their design in the chosen location from cameras located across from the billboards.