Ford Motor US Sales Reverse in September. Job Cuts Coming on 2018U.S. Auto Sales

Ford Motor Company’s September 2018 U.S. sales declined -11.2% on total sales of 197,404 vehicles (-2% year-to-date).

September 2018 was a tough month for comparison because of strong performance a year ago in 2017 resulting from pent-up and replacement demand following Hurricane Harvey in Houston. Although September 2018 also had some weather-related impact due to Hurricane Florence.

Nonetheless, when you peer through the p.r. flak, Ford Motor Company’s September U.S. sales declined -11.2% on total sales of 197,404 vehicles (-2% year-to-date). The only semi-bright spot is that Ford brand SUV sales are running at a record pace this year through September. Expedition turned in a 27.4% gain on record transaction prices of $63,600 as customers opted for more high series Platinum SUVs. Ford and Lincoln cars were a total disaster – at 37,112 in September (-26.5% y-o-y), and 357,278 for 9 months, or -16.6%. No wonder that Ford is preparing to cut white collar jobs but it won’t say how many or when.And while the F-Series exceeded the 70,000-truck mark for the seventh straight month, selling 75,092 pickups in September, year-to-date the F-Series was down -8.8% in September and up 3% year-over year to date. Still, transaction pricing is running at record levels of $46,600 per truck, up $1,000 over a year ago. Super Duty transaction pricing totaled a record $59,100 per truck in September.

Dead-Brand Lincoln was walking at a funeral pace with September sales down -7.2% at *8,168. Year-to-date is not much better at 75,280 or -9%. The flacks claim the all-new Lincoln Navigator “remains white hot,” with overall sales up 77.3%. Ahem, that’s 1,257 crossovers out of a total of 1,886 total Lincoln sales  in September. While Lincoln’s luxury SUV is maintaining a rich mix of high series vehicles – normal on a new model pricey vehicle – this is an expensive hobby, not a business.


About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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