General Motors April U.S. Vehicle Sales Increase of 27%

Fleet accounted for 33% total General Motors sales during April. Incentives were down slightly.

General Motors dealers in the United States reported 232,538 total sales in April, a 27% increase versus April a year ago. Retail sales to individual customers, rose 25% versus last April with cars and crossovers up 49% and 28%, respectively. How this performance compares to other companies will not be known until late today. It looks like GM’s retail share will be in the 16.5% – 17% range, which would be higher than 2010. In any event GM had a great month.

Retail sales for the Chevrolet Cruze sedan were 180% higher than the Chevrolet Cobalt it replaced. The Chevrolet Equinox and GMC Terrain crossover SUVs also posted retail sales records, up 53% and 61% respectively.

“Recently, rising fuel prices have led many to re-think their vehicle choice,” said Don Johnson, vice president, U.S. Sales Operations. “Because of the investments we’ve made in fuel-efficiency and global product architectures, the company is well positioned to meet these needs.”

At month end the days supply of General Motors cars stood at a skimpy 48 days against an industry norm that is usually considered ideal for selling at 60 days. Crossovers were at 52 days, while trucks were at a high of 111 days.

According to, combined incentives spending for domestic manufacturers averaged $2,683 per vehicle sold in April 2011, down from $3,081 in March 2011. From March 2011 to April 2011, European automakers decreased incentives spending $37 to $1,885 per vehicle sold; Japanese automakers decreased incentives spending $236 to $1,696 per vehicle sold; and Korean automakers increased incentives spending $38 to $1,285 per vehicle sold.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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