General Motors has revealed two connected eBikes – one folding and one compact – without a brand. In a publicity stunt, GM wants people from around the globe to help name it eBike brand using www.eBikeBrandChallenge.com.
The challenge participant responsible for the selected eBike brand name will receive $10,000 and nine other participants responsible for runner-up submissions will each receive $1,000.
“As an avid cyclist and urban commuter, I know how great it feels to get where I’m going easily and to show up sweat-free,” said Hannah Parish, director of General Motors Urban Mobility Solutions. Her location was not mentioned in a skimpy semi-press release.
“We blended electrification engineering know-how, design talents and automotive-grade testing with great minds from the bike industry to create our eBikes. Now we want to expand our thinking beyond the company walls and hear from people who like to move and have rad ideas,” she said in a self contradicting quote, that appears to show the triumph of buzzwords over substance at Urban Mobility solutions.
Through 10 a.m. EST Monday, Nov. 26, consumers can visit eBikeBrandChallenge.com to submit their ideas. GM will announce the winners in early 2019. Roll in with creative ideas and get all the details at eBikeBrandChallenge.com.