General Motors Sets China Sales Record. U.S. also up in 2010

Progress continues at GM as it defends its Number One spots in U.S. and China.

General Motors vehicle sales in China rose 28.8% to a record 2,351,610 units in 2010. GM’s manufacturing joint ventures and major brands all set new annual sales marks, allowing GM to remain the leader among global automakers in the world’s largest auto market for the sixth consecutive year. China is now clearly GM’s largest market, where it has been the Number One automaker since 2005, when it surpassed Volkswagen.

In the U.S., GM sales increased 21% in 2010 as its four remaining brands sold 2,202,927 vehicles or 118,435 more vehicles in 2010 than eight brands did in 2009, the year GM emerged from bankruptcy.

GM U.S. retail sales rose 16% for the year. For the first time in memory GM gained total and retail market share for the year, based on preliminary numbers.

For the year, GM crossover sales were 50% higher than in 2009. GM sold 567,458 crossovers in the United States in 2010, far more than any other automaker.

Since 2005, the crossovers’ proportion of the U.S. market has almost doubled to about 22% of the industry. In the same period, crossovers as a proportion of GM sales have increased more than threefold and now represent 26% of the company’s sales volume.

In 2010, combined sales of the Chevrolet Avalanche, Chevrolet Silverado and GMC Sierra full-size pickups increased to 520,444 units – up 17% compared to 2009.

GM predicts that the total U.S. vehicle marketing 2011 will be in the 13-13.5 million range, including medium and heavy duty trucks up from a projected 11.8 million in 2010. Don Johnson, vice president of U.S. Sales Operations provided the estimate on a sales call for analyst and media this morning.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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