Genesis 2019 G70 – $48,000 Four Cylinder? on 2019 Genesis G70

Is the Korean pricing too aggressive?

The 2019 Genesis G70 goes on sale this week with either a 2.0 liter turbocharged inline four-cylinder (252 hp /260 lb.-ft.) engine or a 3.3T V6 twin-turbocharged engine (365-hp / 376 lb.-ft.). There are an endangered species 6-speed manual transmission or an 8-speed automatic. The newest Genesis models are ambitious in sales goals,albeit reasonably equipped but face, arguably, the most intense competition in history from such storied brands as BMW, Mercedes-Benz, Lexus and even Cadillac.

G70s equipped with the 2.0T four-cylinder engine are available in six semi-confusing trim levels, including a special manual transmission Sport package, with a starting price of ~$36,000. The G70s equipped with the 3.3T engine are available in four trim levels, plus two limited production – either by sales reality or maker decree – Special Edition models, with a starting price of more than $44,000. You can spend roughly $55,000 on a plush Genesis model. Sales numbers ultimately will decide if the pricing strategy is too ambitious.

G70 Trim                           MSRP*

  • 2.0T Advanced RWD   $34,900
  • 2.0T Advanced AWD   $36,900
  • 2.0T Sport M/T RWD   $37,900
  • 3.3T Advanced RWD   $43,750
  • 3.3T Advanced AWD   $45,750

 Launch Editions           MSRP*

  • Design RWD                 $48,750
  • Dynamic RWD             $50,250
  • Design AWD                 $50,750
  • Dynamic AWD             $52,250

*excludes $995 destination charge.

Genesis Motor America
Genesis Motor America, is headquartered in Fountain Valley, Calif. Genesis is a Korean luxury automotive with a full-size G90 luxury sedan, mid-luxury G80 and G80 Sport sedans and the first-ever, all-new G70 entry luxury sport sedan.


About Ken Zino

Ken Zino is an auto industry veteran with global experience in print and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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