Genesis Launches Its First SUV –  GV80 on Genesis GV80 launch

Late to the luxury truck market dominated by the Germans and Japanese.

Today, Genesis officially launched GV80, its first sport-utility vehicle. GV80 has a six-cylinder diesel (not in the US), electronically controlled suspension, and active noise cancellation. The launch and media test drive took place at the Korea International Exhibition Center west of Seoul. (Hyundai Motor Group Refines Active Noise Control)

The GV80 SUV joins the lineup alongside the G70, G80 and G90 sedans with more than a common thread of design identity. The interior and exterior styling of GV80 was the result of a collaboration between Genesis Design studios located in South Korea, the United States and Germany. (Hyundai to Try to Make Genesis a Global Luxury Brand and Hyundai Genesis – a Rebadging Flop?)

The production GV80 is a version of the Concept first shown at the 2017 New York International Auto Show. Designers at all makes continue to struggle making two-box designs attractive.  Genesis design elements include The Crest Grille (translation: bold new grille) and a Parabolic Line (creases) that runs along the slabby side, accentuated by power lines above each wheel. The Quad Lamps (automotive bling), which flank the Crest Grille, are made possible with LEDs. on Genesis GV80 Interior - Jan 2020 Debut

Look familiar?

One interesting technology is an active motion driver’s seat that contains seven air cells: said to reduce fatigue from long hours of driving. One-touch comfort control, only adjustable from the front row, allows for ventilation in second-row seats. Heated and ventilated seats are optional in the first two rows.

GV80 is based on a unique rear-wheel-drive platform; all-wheel drive is optional. GV80 will launch in the home market of South Korea with a Genesis-exclusive, 278-ps 3.0-liter six-cylinder diesel engine. Two turbocharged gasoline engines will be available in the GV80 in the US Market. GV80 models equipped with all-wheel drive in the US Market have an electronically controlled Limited Slip Differential at the rear axle.

GV80 has advanced driver-assistance systems (ADAS):

  • Smart Cruise Control with Machine Learning (SCC-ML): A claimed world first, SCC-ML is an artificial intelligence-based navigation technology that helps GV80 to independently learn the driving characteristics of its drivers and implement autonomous driving similar to that of human drivers, it’s claimed.
  • Highway Driving Assist II (HDA II): This assists the driver in a wider variety of situations than before, including lane change when the turn signal is used, and helping to merge in congested situations.
  • Forward Collision-Avoidance Assist (FCA): This system is able to help automatically bring GV80 to a stop where there is a risk of collision with an approaching vehicle on the left or right side of the intersection. GV80 is also able to help detect potential collision risks, if a pedestrian is in close proximity to the vehicle while in motion.
  • Blind-Spot Collision Avoidance Assist (BCA): BCA is a Blind Spot Monitor with active capabilities. BCA helps reduce the chance of potential impact with a moving vehicle, upon departing a parallel parking spot as one example.
  • Rear Cross-traffic Collision-Avoidance Assist (RCCA): This system uses rear side radar to help detect and prevent impact with obstacles.
  • Driver Attention Alert Warning (DAW): This system monitors the driver’s attention when driving, by analyzing driving patterns and behaviors, including intermittent steering and unnatural deceleration, through vehicle signals, such as steering angle and steering torque and vehicle position in traffic lane. A forward-looking camera monitors the driver and will generate pop-up messages and warning tones when fatigue or forward-looking neglect is detected.

GV80 also includes 10 standard airbags, including a center-mounted airbag between the front occupants to mitigate interior impact.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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