Genesis – a thus far wanna’ be premium luxury brand – has opened its first factory owned standalone showroom ‘Genesis Gangnam.’ Located in the near the business district of Samsung-dong, Gangnam-Gu, Seoul, the brand’s new independent facility is said to provide “a complete experience in all facets of the brand and product.”
Unlike most showrooms surrounded with glass windows, only small portions of Genesis Gangnam are visible from the outside “to maximize a private and personal setting that enhances the interaction between the customer and the product.” (No mention of potential North Korean attacks in the release.)
In a move reminiscent of Infiniti decades ago, Genesis Gangnam also “focuses on senses and emotion for an enjoyable customer experience, incorporating the brand’s scent and sound for brand dedicated spaces.” All Genesis products including the flagship G90, G80 and G80 Sport and the recently-launched G70 will be on display, along with all available exterior colors, wood and interior leather material for comparison.
The showroom has a ‘Launch Bay,’ where test drives start. A visitor can use the AR/VR-based Genesis Virtual Guide: Five different test drive courses are available, based on preference. Courses include Urban Green, Urban Highway, Dynamic, K-Road and Short Course that navigate through the public roads and highways of Gangnam.
“The Genesis brand is a promise – a promise of a new way of automotive luxury,” said Senior Vice President Manfred Fitzgerald, Head of Genesis Brand. “Genesis Gangnam is the physical embodiment of that promise and how we serve our clientele. Customer experience is vital, and we will now work on a global scale to bring many of the aspects of our brand’s flagship store to customers around the world.”