Goodyear to Release High Efficiency and Extreme Traction Tire on European Tire RatingsThe Goodyear Tire & Rubber Company said today that it is the first tire maker to develop an original equipment all-season tire with the industry standard 3-Peak Mountain Snowflake (3PMSF) designation that also is rated Rolling Resistance “A” in the European Tire Labeling Regulation.*

Scheduled to be publicly released later this year on the Peugeot 2008, 3008, 5008, DS3 Crossback, and DS7 Crossback models, the avanced tire has traction to meet the severe snow 3PMSF requirement while also delivering rolling resistance performance as an A-class tire. This allows  both premium traction and premium fuel efficiency – a benefit from rolling resistance performance.

The project embodies cross-functional collaboration between  technology teams in Luxembourg and Germany. Goodyear claims it uses the most recent tread pattern developments conducted in the replacement all-season lines, as well as new rubber compounding formulations. (PSA Group – Lease New Plug-In Hybrid and EVs at Free2move,  FCA-PSA Merger – Surviving Platforms and Powertrains)

Goodyear has been working with vehicle manufacturers on this technological breakthrough, with several additional Goodyear fitments for other original equipment manufacturers planned for this year.

*Note: In European Tire Labeling, there are three categories: Fuel Efficiency; Wet Grip and Tire External Rolling Noise. In the Fuel Efficiency category, seven classes exist, ranging from G (least efficient) to A (most efficient).

About Goodyear

Goodyear is one of the world’s largest tire companies. It employs about 63,000 people and manufactures its products in 47 facilities in 21 countries around the world.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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