HAL Comes to Honda R&D through Softbank

AutoInformed.comHonda R&D today announced plans to collaborate with SoftBank Corp. to begin a joint research mobility project on the so-called “emotion engine,” which is an artificial intelligence (AI) technology developed by cocoro SB Corp.

This joint research project with SoftBank will be one of the open innovation initiatives Honda will pursue in the area of artificial intelligence technologies.

This will, allegedly, allow Honda and SoftBank to “enable mobility products to use conversations with the driver,” together with other information obtained from sensors and cameras to “perceive the emotions of the driver and to engage in dialogue with the driver based on the vehicle’s own emotions.”

We are not making this up.

Moreover, by letting mobility products “grow up” while sharing various experiences with their drivers, the project “will strive to enable drivers to experience the feeling that their mobility product has become a good partner and thus form a stronger emotional attachment toward it.”

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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