Honda Motor Company has increased emission reduction targets and revived the slogan – “Blue Skies for Our Children,” the Japanese company said in Tokyo as it issued its 2011 Environmental Annual Report.
Honda’s new target is to reduce CO2 emissions from its global products by 30% by the end of 2020 compared to 2000 levels. Last year Toyota Motor Corporation said by 2015 it will improve average fuel efficiency–in all regions–by 25% compared to that of 2005.
The Honda, Toyota and other similar announcements actually track the needed improvements in fuel efficiency as required by new European and U.S. fuel economy regulations.
In 2006, Honda set a goal to reduce global CO2 emissions from use of its motorcycles, automobiles and power products by 10% by the end of 2010 compared to year 2000 levels. In 2010, the goal was attained by all products. Honda also said it will strengthen its efforts to realize reductions in CO2 emissions through its entire corporate activities.
Honda engineers previously used the Blue Skies for Our Children slogan when they were working on the new emissions standards of the 1970s U.S. Clean Air Act.