Honda’s New Mobility Business – Cruise to Send First Self-Driving Vehicles to Japan for Testing

Ken Zino of on General Motors Cruise self-driving vehicles for Honda’s autonomous vehicle mobility service

A small but symbolic milestone in the mobility business.

Honda today announced that it will work together with Cruise and General Motors on self-driving vehicles for its autonomous vehicle mobility service (MaaS) business in Japan. This, admittedly small but symbolic milestone, is a direct result of the development and commercial agreements signed in October 2018. (see AutoInformedHonda Joins with Cruise and General Motors to Build New Autonomous Vehicle. Honda Investment Of $750 Million Values Cruise At $14.6 Billion, GM, Cruise, Microsoft to Commercialize Self-Driving Vehicles, GM and Honda to Jointly Develop Honda Electric Vehicles)

Cruise will be sending the first of its self-driving test vehicles to Japan and start development for testing this year. Eventually, Honda aims to launch its MaaS business using the Cruise Origin, a vehicle the three companies are jointly developing solely for autonomous vehicle mobility service businesses. Honda Mobility Solutions Co., Ltd., established in February 2020, will be the operator of such MaaS business in Japan.

“This collaboration with Cruise will enable the creation of new value for mobility and people’s daily lives, which we strive for under Honda’s 2030 Vision of serving people worldwide with the joy of expanding their life’s potential,” said Takahiro Hachigo, President & Representative Director, Honda Motor Co. “Through active collaboration with partners who share the same interests and aspirations, Honda will continue to accelerate the realization of our autonomous vehicle MaaS business in Japan.”

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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