Hyundai Partners with Netradyne on Vision Technology on LIDAR mapping

Developing HD Maps for the next generation of Hyundai and Kia vehicles.

Netradyne, a startup Artificial Intelligence (AI) technology company today announced a global partnership with Hyundai Mnsoft, a Hyundai Motor Group subsidiary working on so-called location-based services (LBS), cloud-based connected navigation software and – it’s claimed in the future – high definition (HD) maps for autonomous vehicles. The partnership wants to develop HD maps for future vehicle technologies. Commercial applications -trucking and delivery services – appear to be the initial target market.

The two organizations say they  will create a “strong collaborative environment” for their individual artificial intelligence and research and development teams. HYUNDAI Mnsoft will use Netradyne’s dynamic crowd-sourced deep vision technologies for the development of HD Maps in its next generation of Hyundai and Kia vehicles.

“With this agreement, we will make additional efforts to develop our HD maps for the safety of all autonomous vehicles,” said Byoungkeun Woo, VP of Hyundai Mnsoft.

Netradyne has been working a competitive proof of concept with HYUNDAI Mnsoft for close to a year, using its Driveri camera to map parts of the United States in high definition. Other competitors have participated in partnerships surrounding Light Detection and Ranging (LIDAR)-based mapping collaborations, but Netradyne says its differentiated approach ultimately stood out to Hyundai as it relies on crowd-sourced deep vision analytics, a more affordable approach to HD Map generation which ultimately offers dynamic updates.

Driveri is a vision-based driver recognition safety program that captures every minute of the driving experience (no word on the enormous privacy and legal issues here), to give safety managers a complete view of their driver’s day, now including advanced HD Map data capabilities.

“With Driveri, real-time, edge computing provides immediate updates,” explained David Julian, CTO of Netradyne. “Driveri  mapping uses a simultaneous localization and mapping (SLAM) approach to crowd-source updates for dynamic events such as accidents, or road construction, in addition to static elements such as lane markings, signs, and signals.”

Close collaboration to develop HD maps globally between the AI research and development (R&D) and product teams at both HYUNDAI Mnsoft and Netradyne is predicted to enable safer next-generation vehicles.

“The announcement made between Hyundai Mnsoft and Netradyne speaks to the need for advanced AI and AV companies to work together to support advancing driver and fleet safety, location and tracking data and bring intelligent data to those adopting autonomous vehicle technology,” said industry analyst, Stephanie Atkinson, CEO of and Chair of IoT6 Exchange Summit.


About Ken Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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