Aston Martin at the 89th Geneva International Motor Show will show the Lagonda All-Terrain Concept. This is part of the ongoing relaunch of Lagonda as the world’s first luxury zero-emission brand (Tesla is steak and kidney pie?) and the sequel of the Lagonda Vision Concept at last year’s Geneva Show.
The first model Lagonda will put into production, the All-Terrain Concept claims to take full advantage of the zero-emission platform Lagonda’s design team created. (Aston Martin DBX SUV Prototype Now in Testing)
Joining the Lagonda All-Terrain Concept will be examples of Aston Martin’s three key series production sportscars: Vantage, DB11 AMR and DBS Superleggera. Two of these cars are the work of Aston Martin’s personalization service, Q by Aston Martin. Inspiration has been taken from motorsport for its Geneva Show Vantage. Finished in Q by Aston Martin’s ‘Cosmos Orange’ paintwork and with an array of interior and exterior carbon fiber detailing together with orange graphics and matching anodized interior switches, it claims to be “perfectly express the Vantage’s innate dynamism and racing DNA.”
A different marketing palaver is provided by the Q by Aston Martin DBS Superleggera, which has dark Gothic themes. Painted with Q by Aston Martin ‘Numinous Pearl’ with Q Collection Black Tinted Carbon Body Pack, Satin Black and Satin Bronze 21” forged ‘Y’spoke wheels and smoked tail lamps the 715 horsepower Super GT “exudes maximum menace.” Inside, a combination of Triaxial Weave carbon fiber, Black Metallic and Bitter Chocolate Aniline Leather upholstery are said to create a “brooding ambience that’s rich in opulence and intrigue.”
Andy Palmer, Aston Martin Lagonda President and Group CEO, said: “The ways in which automotive brands reveal new product has changed beyond recognition in recent years, but there’s still something compelling about the unique atmosphere of a great motor show. Historically Geneva has always been good for us – the buzz surrounding the stand last year when we revealed the Lagonda Vision Concept was truly remarkable – so it’s fantastic to return to the scene of such great success with another world debut.”
The 89th Geneva Motor Show runs from 5 March to 17 March 2019. Experience the show via Aston Martin’s social media channels.