Lexus has dabbled in the realms of culinary, design, film what it claims are alternative opportunities to interact with the brand. As Lexus International President, Yoshihiro Sawa’s claims as his vision of Lexus as a brand that, “explores new ways to deliver innovative and amazing experiences for our guests,”
Now, Lexus returns to the water with its next expression of a Lexus yacht in the form of the LY 650. Said to be the most contemporary expression of Lexus design language, L-finesse, applied beyond the world of automobiles, the production LY 650 picks up where a Lexus Sport Yacht Concept left off This one floats…
Encouraged by some interest in the Lexus Sport Yacht Concept, a follow-up maritime effort was fueled by Executive Vice President; Shigeki Tomoyama’s desire to, “present a dream-like vision of the luxury lifestyle; one where the Lexus Yacht expands the potential of Lexus mobility to the ocean.” Ah, but Lexus knows little about building expensive yachts.
Enter the Marquis-Larson Boat Group, which was hired to build, sell and service the next Lexus yacht based on their extensive experience with custom boat building and their proven capability, confirmed by their work bringing the Lexus Sport Yacht Concept to production.
Based in Pulaski, WI, Marquis-Larson workers are proficient in their roles, many of whom have been with the company for 30 years.
Several ideas from the 42-foot concept have made their way onto the LY 650. Measuring 65 feet in overall length with a 19-foot beam, the newest Lexus yacht has a strong, pronounced bow – the nautical equivalent of the infamous Lexus Snout – curved deck accents and aft hips. Viewed profile, the rise and fall of the yacht’s Lexus roofline flows into rising, broad hips of the rear section.
The first completed Lexus LY 650 is expected to be finished in the second half of 2019 and will make its global debut late in the year. Parties interested spending lots of money or in gathering additional information of a Lexus LY 650, should hail Matthew Vetzner, Vice President of Marketing, Marquis-Larson Boat Group, +1 920.822.3214, email@example.com
Lexus was founded in 1989 to develop and produce the finest cars ever built with a commitment to providing the highest levels of customer service. Lexus International was dedicated as a company-within-the-company in 2012 to coordinate all central strategy, planning, design, engineering and production for the brand.
Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 241 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers six F SPORT models and two F performance models.
The Marine Business Department of Toyota Motor Corporation (TMC) was founded in 1997 to develop premium yachts using advanced technology and quality control methods from – it’s claimed – making Lexus luxury cars.
Toyota Marine’s Ponam line has included sport-fishing boats in 26- and 28-foot lengths, and luxury cabin cruisers in 31-, 35-, 37- and 45-foot lengths with of fully-welded A5083 aluminum alloy. Ponam models are powered by high-efficiency turbo-diesel engines based on those of Lexus GX 300d (3.0-liter turbodiesel 4 cylinder) and LX 450d (twin-turbo diesel 4.5-liter V8) luxury utility vehicles. The Toyota Ponam line is the market-leader in the premium yacht industry in Japan.
From 1998 to 2002, Toyota Marine also developed and produced the Epic line of fiberglass tournament ski boats and wakeboard boats, primarily for the US market, all powered by the 4.0-liter 1UZ-FE DOHC gasoline V8 from the Lexus LS 400 luxury sedan.
Marquis-Larson Boat Group offers a family of six premier recreational boat brands ranging from 16-52 feet: The new Marquis, Carver Yachts, Larson family runabouts, Larson FX freshwater fishing boats, Larson Escape pontoon boats, and Striper saltwater fishing boats.