Truck Sales Can’t Pick Up Slack from Sliding May Car Sales

AutoInformed.com on U.S. Car Sales - May 2017While truck sales remain hot, up 6% from a year ago, May car sales are not at -9.3%, a continuing negative trend. The seasonally adjusted annual rate (aka SAAR) in the U.S. for May 2017 was 16.66 million units sold, a significant slide from 17.17 million units a year ago. Total light vehicle sales declined -0.5% compared to last May despite inexpensive fuels and low interest rates.

Worrisome is increasing incentives in an economy that is allegedly recovering. Incentives are up 33% from May 2016. However, transaction prices are also up, averaging $33,261, as consumers buy more expensive light trucks instead of cars.

Six of the month’s Top Ten selling vehicles were trucks, led by the Ford F-Series, Ram, and Chevrolet Silverado pickups in first, second, and third place, respectively. In fourth place overall, the Toyota RAV4 was the most popular crossover for May with sales up 18.9% compared to May 2016. Nissan Rogue took seventh place with sales that were up 18.9% over last May. The recently-redesigned Honda CR-V was in eighth place with sales up 9.6% from last May. Top en sales are where the moneys made since they are more than 25% of the total market.

AutoInformed.comOffshore brand cars remain preferred among U.S. buyers. Honda Accord was the month’s top-selling car in fifth place in the monthly roster with sales up 5%. Toyota Camry trailed in sixth place. down 11.8%. Honda Civic took ninth place for the month with sales down 9.6%. Toyota Corolla was in tenth place with sales down 11.3%. Nary a Detroit Three car in sight, and even the Japanese, which have dominated the car market are seeing large declines.

NADA on 2016

  • The nation’s 16,708 franchised dealers sold a record 17.5 million new vehicles.
  • Total new-vehicle sales topped $995 billion.
  • Dealerships wrote more than 300 million repair orders, with service and parts sales of nearly $110 billion.
  • Franchised dealerships directly employed more than 1.1 million workers

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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