Mazda CX-5 Crossover Takes on Subaru Forester

mazda-cx-5Mazda Motor Corporation today unveiled the all-new CX-5 crossover,  a heavily redesigned compact SUV, which “refines every element of Mazda’s design.” CX-5 will be launched in Japan in February before rolling out to global markets in the hottest segment in the business.

CX-5 will offer a 2.2-diesel engine in North America from the second half of 2017. It will be Mazda’s first diesel engine model in the moribund North American diesel market.

The slogan for development of the all-new CX-5 was “an SUV all customers will enjoy.” Mazda claims that the CX-5 is engineered “in line with human sensibilities to deliver responsive performance that conforms to the driver’s expectations.”

CX-5 also allegedly prioritizes passenger comfort, with a quiet cabin and pleasant ride, and adopts G-Vectoring Control, the first of the badly named Skyactiv-Vehicle Dynamics motion control technologies. Designed under the KODO-Soul of Motion design theme (we are not making this styling babble up), the exterior is “both bold and sensual, and the interior has been crafted to give occupants a pleasant feeling. The body color lineup includes the newly developed Soul Red Crystal, which highlights the beauty and quality of Mazda’s KODO designs. Any California hot rodder will recognize the color as candy apple red.

The powertrain lineup includes 2- and 2.5-liter gasoline, and a new 2.2-liter diesel engine. All three options offer it’s claimed “powerful, linear driving performance and outstanding environmental performance.”

Launched in 2012, the CX-5 was the first new-generation model featuring SKYACTIV technology* and Kodo design. It has since grown into a core model that is sold in over 120 countries and accounts for approximately one quarter of Mazda’s global sales volume.

*Skyactiv is a badly named umbrella term for Mazda’s next-generation technologies, including gasoline and diesel engines, transmissions, body and chassis, developed to provide both driving pleasure and outstanding environmental and safety performance, based on the company’s Sustainable Zoom-Zoom long-term vision for technology development.

About Kenneth Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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