Ford Mustang Claimed as Most Popular Sports Car Globally

AutoInformed.com on 2018 Ford MustangFord says its Mustang has been the best-selling sports car in the United States during the last 50 years, and now the original pony car is the most popular sports car globally, according to its interpretation of IHS new vehicle registration data. During 2016 more than 150,000 Mustangs were sold, with global sales increasing 6% compared to 2015 with ~45,000 Mustangs sold outside the United States.(Freshened Ford Mustang Shown in Los Angeles)

Mustang’s growth came from sales gains in Germany and China, as well as the car’s introduction to New Caledonia, Gibraltar and Bonaire. Since launching in China in 2015, Mustang has become the best-selling sports car in the world’s biggest auto market. Sales in 2016 were up 74% over 2015 it’s claimed.

This gets into murky marketing claims:

  • Mazda Motor Corporation said yesterday that the one-millionth MX-5, a commemorative model celebrating the production of 1 million units of the two-seater convertible sports car, has returned home after a year-long tour.
  • The 2018 Dodge Challenger SRT Demon with 840 horsepower and 770 pounds-feet of torque from a supercharged 6.2-liter Hemi V8 engine is currently the most-powerful production muscle car in history. It posted the world’s fastest quarter-mile with an elapsed time (ET) of 9.65 seconds and a 140-mph trap speed – certified by the National Hot Rod Association (NHRA). Try that in a factory-made Camaro or Mustang. (Dodge Challenger SRT Demon Runs Fastest Quarter-Mile Ever)
  • A Chevrolet Camaro ZL1 Coupe has a top speed of 198 mph (318 km/h) with a 10-speed automatic (same as on Mustang as it’s a joint venture) on the High-Speed Oval at Germany’s Automotive Testing Papenburg proving ground. (Camaro ZL1 Posts 7:29.6 Lap at Nürburgring)

Ford says that ~395,000 sixth-generation Mustangs have been produced at Flat Rock Assembly Plant (Michigan) since 2015 and of that, 98,000 have been shipped to customers outside of the United States. From 2015 to 2016, Ford doubled the percentage of exports to 17.5%. The Dearborn-based automaker – largely known for truck and SUV sales – predicts export growth will continue to 30% for the 2017 Mustang.

Mustang is now available in 140 countries across all continents other than Antarctica. This year, availability of the 2018 Mustang will expand to six new countries, including Brazil, the Palau Islands and the Ivory Coast, with three additional markets to be announced later.

For 2018, on sale this fall, Mustang will be mildly updated with new front and rear looks, and optional 12-inch all-digital instrument panel, and a 10-speed automatic transmission,

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About Ken Zino

Ken Zino is an auto industry veteran with global experience in print and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.

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