NASCAR and BetMGM today announced a multi-year sports betting partnership. As an Authorized Gaming Operator of NASCAR, BetMGM “will collaborate with NASCAR to create and promote engaging sports betting experiences, including introducing in-race betting options, for racing fans across the United States.”
Live, in-race betting will begin in 2021. BetMGM is currently licensed for sports betting in seven states and has plans to be in 11 states by the end of 2020. NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. (See list of AutoInformed.com on NASCAR below.)
“BetMGM positions NASCAR to build on the positive energy and momentum we’re seeing around gaming and in particular the live in-race experience,” said Scott Warfield, NASCAR Managing Director, Gaming.
As an Authorized Gaming Operator, BetMGM will have rights to NASCAR marks and will promote NASCAR offerings on BetMGM’s mobile app, BetMGM.com, BetMGM’s social media channels, and in BetMGM’s retail sports books.
BetMGM and NASCAR will introduce cross-promotional opportunities that may include promotion of BetMGM on NASCAR’s digital platforms, NASCAR.com, the NASCAR Mobile app, and social media channels.
BetMGM will expand the portfolio of bet types offered on its mobile app throughout the NASCAR season, including pre-race and in-play bets. Bet types currently being explored include top-finishing drivers, driver matchups, stage winners and bets tied to the number of the winning car (over/under), among others. Beginning in 2021, BetMGM will offer live, in-play betting through a partnership with Genius Sports and its sports betting division, Betgenius, as the sport continues to strengthen its position around in-play sports betting. NASCAR and BetMGM are also working together to develop a free-to-play NASCAR game.
In celebration of the partnership, BetMGM is offering a special promotion for NASCAR bets placed on the BetMGM app leading up to Sunday’s historic NASCAR Cup Series debut of The Daytona Road Course at Daytona International Speedway (3 p.m. ET on NBC). The promotion is available for eligible customers on the BetMGM app in New Jersey, West Virginia, Indiana and Colorado. Eligible customers will get a $10 NASCAR Free Bet when they place any wager of $10 or more on the Go Bowling 235 at The DAYTONA Road Course.
NASCAR has experienced “across-the-board growth in its sports betting handle thanks in part to the popularity of the eNASCAR iRacing Pro Invitational Series as well as the sport’s successful return to racing in May.” BetMGM has seen NASCAR turnover grow by nearly 1,300% in just the first seven months of the year. Last year, NASCAR became the first sports league to join the National Center for Responsible Gaming.
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The National Association for Stock Car Auto Racing, LLC is the sanctioning body for motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities.
NASCAR consists of Three National Series:
- NASCAR Cup Series™,
- NASCAR Xfinity Series™,
- NASCAR Gander RV & Outdoors Truck Series™,
Four Regional Series:
- ARCA Menards Series,
- ARCA Menards Series East & West
- NASCAR Whelen Modified Tour),
- one local grassroots series
NACAR also owns The International Motor Sports Association™ (IMSA®), which governs the IMSA WeatherTech SportsCar Championship, a U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA.
BetMGM is a sports betting and gaming platform and joint venture between MGM Resorts (NYSE: MGM) and GVC Holdings Plc (LSE: GVC). Based in New Jersey, the company was established in July 2018 to create a sports betting and online gaming platform in the United States,. It took advantage of new opportunities created by the U.S. Supreme Court’s decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA). The company has exclusive access to MGM Resort’s U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. For more information visit www.roardigital.com.