NASCAR, Mack Trucks Announce Multi-Year Decal Deal

AutoInformed.comMack Trucks has a new multi-year marketing deal with NASCAR that designates Mack as the “Official Hauler of NASCAR.” The decal dominated spec series allegedly runs 450,000 transport miles a year during a season. Mack is providing custom-designed Pinnacle high-rise sleeper models – made in America – for carrying the loads.

The trucks will be equipped with a 505-horsepower, 13-liter Mack MP8 engine, a so called “mDRIVE automated manual transmission,” whatever that means  and “GuardDog Connect” telematics system that big-brother like monitors the truck’s performance, alerting customers to “potential concerns.”

Mack Trucks will promote its participation “to engage dealers and potential customers,” according to the release today, but no pictures were available from NASCAR.

The NASCAR Sprint Cup Series season begins at the DAYTONA 500 on Sunday, February 21 at 1 p.m. ET on FOX, MRN and SiriusXM NASCAR Radio.

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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