Audi of America announced today a new customer program, “Always Audi.” Customers – apparently, they are scarce – who purchase or lease a 2019 or newer Audi A4, A5 Cabriolet, Audi Q5 or Audi Q7 will receive seven rental days, which can be used individually, with Silvercar at no additional cost.
Silvercar is the fledgling all-Audi, car rental service available in 26 Silvercar locations nationwide. Program marks industry first for the so-called premium market by in Audi’s view proving a “customer experience linking ownership and on-the-go transportation needs.”
Cian O‘Brien, interim president and chief operating officer, Audi of America, which remains enmeshed in the Dieselgate emissions fraud scandal, said: “With this program, our customers can drive the Audi they love even when they’re away from home.”
Audi bought Silvercar in 2017, as part of an effort to offer mobility products and services by increasing access and flexibility to customers. Silvercar now offers four models, including the Audi A4, Audi A5 Cabriolet, Audi Q5 SUV and Audi Q7 SUV.
Silvercar grew in the past year, expanding to 26 locations nationwide, and claims it has helped make travel hassle-free with the launch of travel accessories, including complimentary Peg Perego premium car seats and pet carriers.