Ford Motor Company’s “Creating Tomorrow Together” will be on display with an all-new float making its debut at the 93rd America’s Thanksgiving Parade in downtown Detroit on Thursday 28 November.
At more than 100 feet long and 25 feet tall, Ford’s new float claims to showcase its future –from the innovation hub being developed at the historic Michigan Central Station in Detroit, to the transformation of Ford’s research and engineering campus in Dearborn, and to its robotics lab in Ann Arbor, Michigan.
The float will also display the company’s cars, trucks and SUVs, and look ahead to a world with electric and autonomous vehicles and innovative mobility items such as scooters and package delivery robots.
Ford, the official vehicle of America’s Thanksgiving Parade, will show 45 cars, trucks and SUVs on the parade route, including the 2020 Ford Mustang Shelby GT500, 2020 Ford Mustang Shelby GT350, 2020 Ford Explorer ST, and a fleet of Ford F-Series trucks.
Along with the debut of the new float, Ford said it also is extending its partnership with The Parade Company by committing to sponsor America’s Thanksgiving Parade, Ford Fireworks and the Hob Nobble Gobble through 2021.