New responsibilities at BMW. MINI Position Vacant? on BMW Executive Changes

Starting in 2013 Mackensen headed MINI global sales and marketing. He assumed overall responsibility in 2015. His successor will be named later?

In a sudden move effective 1 October 2018, Sebastian Mackensen will be appointed Head of Sales and Marketing, BMW Germany. He takes charge of the BMW Group’s domestic market from Peter van Binsbergen, who has managed the company’s third-largest market worldwide since 2015.

Also starting this October, van Binsbergen will be the executive responsible for the BMW Group global aftersales business.

Also, effective 1 October 2018, Markus Flasch will become Chairman of the Board of Management of BMW M GmbH. Austrian-born Flasch will take over the BMW Group subsidiary for ultra-sporty high-end vehicles from Franciscus van Meel, while van Meel will head the BMW Group’s “Total Vehicle” development unit. Motorsports enthusiast Flasch is currently head of development for the new BMW 8 Series models and was previously responsible for quality management for BMW Group vehicles in the upper-luxury class segment.


About Kenneth Zino

Ken Zino is an auto industry veteran with global experience in print, broadcast and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
This entry was posted in auto news, marketing, people, sales and tagged , , , , , , , . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.