Nissan LEAF at 400,000 Sales as IMQ Crossover EV Due in 2022

AutoInformed.com on Nissan Leaf History

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The Nissan LEAF today became the earliest electric car to post 400,000 in total sales. Introduced in 2010 as the world’s first mass-market electric vehicle, Leaf, arguably, led the way in making the convenience of electric driving accessible to non-luxury buyers. Less than a decade ago, electric cars were a niche product, ala GM’s Impact, and LEAF customers were “early adopters.” (Nissan Leaf Debuts in U.S. at $32,780, EPA Says Nissan Leaf Gets 106 MPGe Milestones – Nissan Begins Assembly of 2013 Leaf EV in Tennessee)

Notably absent from Nissan’s puff is mention of the first and current hybrid leader an among automakers, Toyota with its Prius and numerous hybrid powertrain variations spread among the global Toyota and Lexus lineups. (Toyota Global Hybrid Sales Exceed 10 Million)

AutoInformed.com on Nissan Leaf - March 2019In launching the first-generation LEAF, Nissan aimed to become a global leader in producing and promoting vehicles with zero tailpipe emissions. The company committed itself to working with governments and utility companies to support the adoption of electric vehicles, make charging them easier and more convenient, and develop second-life uses for electric car batteries.

LEAF owners have driven their cars more than 10 billion kilometers in total since then. The number of LEAF vehicles sold since 2010 is enough to save 3.8 million barrels of oil a year.* Nissan has also formed partnerships under its Nissan Energy initiative. These organizations will use electric car batteries to store energy and share it with homes, businesses and power grids – making electric vehicles more useful, while promoting efficient energy use.

Last year, the LEAF was not only the best-selling electric vehicle in Europe, but also the top-selling car of any kind in Norway. The Nissan LEAF is available in more than 50 markets globally. It will go on sale in six new markets in Latin America in the first half of this year and seven in Asia and Oceania by the end of the year.

The latest EV from Nissan the IMQ concept crossover is on the stand at the Geneva Motor Show. Its electrified hybrid powertrain, will be available in customer cars by 2022.

The marketing monikere-POWER” has been successful in Japan, where it’s helped make the Nissan Note the country’s best-selling car. Combining 100% electric motor drive with a gasoline engine that charges the battery, e-POWER cars give customers instant, smooth acceleration and excellent fuel efficiency.

Nissan claims that e-POWER will be among several new technologies coming to Nissan’s best-selling vehicles in Europe during the coming three years. By 2022 sales of electrified Nissan vehicles will increase five-fold, and by the end of that time year will be double the market average, Nissan claims.

“Already Nissan is the world’s leader in mass-market EV technologies, and a fully electrified Europe is now within our sights,” said Roel de Vries, Corporate Vice President for Nissan Motor Company.  “With e-POWER arriving on European roads within the next two years, we will bring the benefits of Nissan Intelligent Mobility to more customers and keep moving people to a better world.”

The IMQ, unveiled at the Geneva Motor Show, is an advanced technology concept equipped with an all-wheel-drive version of e-POWER. It is Nissan’s attempt to join the growing crossover segments.

The e-POWER system includes a gasoline engine with a power generator, an inverter, a battery and an electric motor. Used solely to charge the high-output battery, the gasoline engine always runs at an optimal speed. This leads to decent fuel efficiency and lower emissions compared with a traditional internal combustion engine.

Currently, e-POWER is available in the Note and Serena models in Japan. More than 70% of Note sales and almost half of Serena sales in the country are e-POWER versions.

Starting tomorrow (March 6), the Nissan LEAF e+, with a new and larger battery, will be available for customer orders on Nissan’s European consumer websites. More than 3,000 customers have already ordered the 62-kilowatt-hour LEAF one month after its global launch.

Later this year, the Nissan Energy ROAM, a portable, weatherproof power pack will be introduced. The ROAM will use cells from previously used LEAF batteries and provide a storage capacity of 700 watt-hours and a power output of 1 kilowatt.

*Total distance driven is based on extrapolations from the real data of approximately 50% of customers. Oil consumption data is based on U.S. EPA fuel economy data, by comparing Nissan LEAF with 2019 Nissan Versa 1.6 L, 4-cylinder automatic.

 

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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