Only Nissan of Japanese Big Three Grows with Overall Auto Market in February. Toyota and Honda Lag Industry Slightly

AutoInformed.com

While domestic automakers are recovering, offshore brands maintained their lock on a majority of the U.S. auto market in February.

Nissan North America reported record February U.S. sales of 106,731 units versus 92,370 units a year earlier, making for an increase of 15.5% over last February’s record total. Toyota Motor Sales moved 159,423 vehicles in February for a 12.4% increase in volume. American Honda reported February 2012 monthly new-vehicle sales of 110,157, an increase of almost 13%.

Since the overall light vehicle sales market grew by 16%, only Nissan actually kept pace with the slow recovery in auto sales that saw the best February since 2008, although Nissan also has the highest incentives in the group.  Economic indicators – from consumer confidence to the stock and job markets, are showing the best results in four years. This is good news for automakers since sales are off to their strongest start industry-wide since 2008 at a strong seasonally adjusted annual selling rate or SAAR of 13.3 million light vehicles.

The difference among the Japanese Big Three was more pronounced in the higher-margin luxury segment. As usual, Lexus easily led the way with almost 17,000 luxury cars and trucks, followed by Acura at 11,000 and Infiniti at 9,000 vehicles.

AutoInformed.com

Sales are off to their strongest start industry-wide since 2008 at a strong seasonally adjusted annual selling rate or SAAR of 13.3 million light vehicles.

The car to watch here is the newly arrived Lexus GS. The sizzling performance sedan posted sales of 2,396 units, with 25 % of the mix sold as F-Sport Models. AutoInformed test drives on the road and track show the GS F-Sport easily outperforms the facing competition from BMW and Mercedes-Benz. Attacking German performance cars is the last frontier for Lexus. Stay tuned, because one month doe not a sales trend make.

Lexus also has another killer car in its portfolio. With increasing gas prices, the 43 city mpg offered Lexus CT hybrid is a volume luxury car that appears right for high gasoline prices, which now average $3.70/gallon a 35-cent increase year-over-year. Lexus sold 1,640 CTs, compared to GM’s Volt at 1.023.

Note should also be made of Volkswagen, which posted strongest February for sales in four decades with sales up 42.5% over February 2011. Mazda also had a 32.3% increase, with Hyundai up by 17.5% and Subaru was up 17%.

While domestic automakers are in better shape than they have been, offshore brands maintained their lock on a majority of the U.S. auto market in February. They occupied a 54.9% share, down slightly from 55.8% last month, which meant 631,152 vehicles sold, up from 509,793 in January.

Asian brands sold 530,686 units and held a 46.1% share, an increase of 15.8% compared with last February. European nameplates sold 100,466 units and occupied 8.7% of the market. This was a victory since it is a 30.8% percent improvement over February 2011. The Detroit Three finished the month with a 45.1% share and sales of 518,244 units.

“I am confident 2012 will continue to be the best year our industry has seen in quite awhile,” said American International Auto Dealer Assn. President Cody Lusk. No argument here…

About Ken Zino

Ken Zino is an auto industry veteran with global experience in print and electronic media. He has auto testing, marketing, public relations and communications expertise garnered while working in Asia, Europe and the U.S.
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